Field Marketing Manager (NYC)

New York City, NY (Hybrid)

$110K/yr – $149K/yrMid Level4+ years expFull time

Posted 3 days ago

Job Summary

Own and drive regional field marketing initiatives in NYC area, coordinating events, ABM plays, and partner campaigns to nurture pipeline while aligning with global strategy and North America priorities.

  • Lead regional field marketing plans and events
  • Collaborate with sales on ABM and pipeline development
  • Coordinate cross-functional campaigns with partners and global teams

Job Description

Responsibilities

  • Execute regional field marketing plans aligned to global strategy and North America priorities.
  • Run virtual and in-person events that people actually remember, from platform engineering roundtables to developer meetups to enterprise field programs.
  • Support lead generation and pipeline goals through strategic programs, clear handoffs, and timely follow-through.
  • Partner with global marketing teams to localize campaign content and messaging for North American audiences.
  • Help execute co-branded campaigns and joint event opportunities with strategic alliances, resellers, and channel partners.
  • Partner closely with sales on ABM plays for high-priority accounts, helping turn target account lists into real conversations and pipeline.
  • Coordinate account-specific assets, communications, and campaign touchpoints that support sales outreach and pipeline creation.
  • Support pre-event ABM motions, including target account coordination, personalized outreach support, and follow-up planning.
  • Keep projects organized, timelines moving, and chaos to a minimum across regional campaigns and events.

Requirements

  • Must be located in the New York City metro area
  • 4–7 years of field marketing experience, preferably in B2B technology or developer-focused companies.
  • Hands-on experience executing regional field marketing programs, including events, partner campaigns, and sales-aligned marketing motions.
  • Experience supporting or executing account-based marketing programs, including target account planning, personalized campaign touchpoints, and sales coordination.
  • Strong project management skills with the ability to manage timelines, vendors, details, and cross-functional inputs.
  • Experience partnering closely with sales teams to support pipeline goals and regional priorities.
  • Clear written and verbal communication skills, with the ability to keep stakeholders informed and aligned.
  • Comfort managing multiple programs at once while staying organized, responsive, and detail-oriented.
  • Familiarity with project management tools such as Asana or similar systems.
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Coder

4.6 Glassdoor

Coder is an AI software development company leading the future of autonomous coding. We empower teams to build software faster, more securely, and at scale through the collaboration of AI coding agents and human developers. Our mission is to make agentic AI a safe, trusted, and integral part of every software development lifecycle.

Founded in 2017
Austin, Texas, USA
571 employees (16 in marketing)
91% recommend to a friend
100% CEO approval

Salaries

Posted range

$110K/yr – $149K/yr

Taken straight from the job posting.

Field Marketing median pay in the United States

$103K/yr

Most pay falls between $78K and $143K. Based on 1,062 salaries.

See all Coder salaries

Funding

Total Funding
$82.8M
Last Raise
$35M
Series B, 2 years ago

Funding History

  • Jun 2024
    Series B • $35M
  • Apr 2020
    Series B • $31.8M
  • May 2019
    Series A • $11.5M

Traffic Signals

Monthly Visitors
189.8K
Monthly Google Ads Budget
$5.1K
Traffic Source Mix
Search
32%
Direct
27.1%
Referral
7.4%
Social
1.7%
Paid
0.4%

Headcount Trend

Current headcount: ~576
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Field Marketing Manager (NYC)

Coder · New York City, NY · Hybrid