Responsibilities

• Actively support quality pipeline development and brand awareness within region through field and channel marketing programs, events, and campaigns
• Develop pipeline generation programs for large enterprise accounts
• Create and deliver integrated marketing programs for target region, including curated content, digital marketing, webinars, Cyera events, 3rd party event sponsorships, partner alignment events, direct mail, teleprospecting, etc.
• Collaborate with sales to ensure optimization of pipeline coverage, acceleration and alignment across territories. Support territory planning and sales alignment within region
• Partner with business development team on outreach and lead follow up
• Educate and enable sales team on new and planned marketing activities
• Measure and analyze field marketing performance against target plan
• Manage and balance regional field marketing budget and spend
• Work with the regional channel team to develop co-marketing plans with partners and alliances
• Improve waterfall metrics, including reach, conversion, velocity, value, and return

Requirements

• Minimum of five (5) years experience delivering enterprise Field Marketing excellence
• Highly knowledgeable about demand generation and marketing best practices
• Results–oriented with a passion for performance measurement and analytics
• Experience delivering engagement programs that ensure incredibly successful customers who continue to renew and expand
• Proven success in executing programs and events that drive demand, deal acceleration, return, and deliver exceptional experience for our attendees
• Content creation experience across a variety of mediums, from developing messaging platforms to creating persuasive copy for email, direct mail, digital ads, SDR scripts and marketing assets
• Experience developing regional and channel plans to support account-based marketing
• Demonstrated ability to build highly effective working relationships with sales and marketing
• Bachelor's Degree with a Marketing or Business focus preferred, but not required
• Minimum of five (5) years experience delivering Field Marketing excellence

Benefits

• Ability to work remotely, with office setup reimbursement
• Competitive salary
• Unlimited PTO
• Paid holidays and sick time
• Health, vision, and dental insurance
• Life, short and long-term disability insurance