Field Marketing Manager

Responsibilities

• Develop and execute integrated field marketing strategies and campaigns aligned with organizational objectives, local market opportunities, and revenue priorities.
• Partner with field leadership to assess business performance, customer needs, and market trends, recommending marketing initiatives and investments that support business growth.
• Lead marketing campaigns and initiatives supporting preconstruction, cremation memorialization, promotional activities, location openings, and product launches, overseeing planning, creative development, execution, and performance evaluation.
• Direct marketing strategies for local events, community partnerships, sponsorships, and market activations, coordinating internal and external resources to ensure successful execution.
• Develop and maintain field marketing resources, including playbooks, standard operating procedures, training materials, campaign toolkits, and communications to support consistent execution across locations.
• Oversee marketing collateral, signage, and merchandising programs, ensuring brand consistency, effective distribution, inventory management, and quality standards.
• Establish and improve field marketing processes, including project intake, prioritization, approvals, campaign readiness, and cross-functional coordination to ensure efficient execution.
• Manage, coach, and develop Field Marketing Coordinators by establishing priorities, assigning responsibilities, reviewing deliverables, and supporting professional growth.
• Establish campaign objectives and performance indicators, collaborating with Digital, CRM, and Analytics teams to evaluate lead generation, appointments, conversions, revenue, and marketing effectiveness. Use performance data and field feedback to identify improvement opportunities and guide future investments.
• Collaborate with cross-functional teams and external partners to optimize marketing initiatives, leverage approved AI-enabled tools, and improve operational efficiency while maintaining accuracy, brand standards, and appropriate oversight.

Requirements

• Bachelor's degree in Marketing, Business, or a related field preferred, or equivalent relevant experience.
• Minimum of five years of experience in marketing, brand management, or field marketing, preferably within a multi-location or multi-market organization.
• Demonstrated experience developing and executing integrated marketing strategies and campaigns, including creative development, implementation, performance measurement, and optimization.
• Strong understanding of customer engagement, lead generation, marketing analytics, campaign attribution, and brand management, with experience developing scalable processes, workflows, and field marketing resources.
• Demonstrated experience managing, coaching, and developing direct reports, coordinating cross-functional initiatives, and providing strategic direction to internal teams, designers, agencies, and external partners.
• Experience with CRM systems, project management platforms, and AI-enabled marketing tools. Knowledge of HubSpot, monday.com, Adobe InDesign, and Canva preferred.
• Strong analytical, organizational, communication, and problem-solving skills, with the ability to manage competing priorities, maintain brand consistency, and demonstrate professionalism, empathy, and discretion. Ability to travel within assigned markets, including occasional evenings and weekends, required.
• Must possess valid driver's license.

Preferred

• Customer Focus – dedicated to meeting the expectations and requirements of internal and external customers. Gets first-hand customer information and uses it for improvements in products and services. Acts with customers in mind. Establishes and maintains effective relationships with customers and gains their trust and respect.
• Compassion – genuinely cares about people. Is concerned about their work and non-work problems. Is available and ready to help. Is sympathetic to the plight of others not as fortunate. Demonstrates real empathy with the joys and pain of others.
• Ethics and Values – adheres to an appropriate and effective set of core values and beliefs during both good and bad times. Acts in line with those values. Rewards the right values and disapproves of others. Practices what he/she preaches.
• Interpersonal Savvy – Relates well to all kinds of people – up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact.
• Business Acumen – knows how businesses work. Knowledgeable in current and possible future policies, practices, trends, technology, and information that affects the business. Knows the competition. Aware of how strategies and tactics work in the marketplace.
• Developing Direct Reports – provides challenging and stretching tasks and assignments. Holds frequent development discussions. Is aware of team member career goals. Pushes people to accept developmental moves. People builder.
• Process Management - good at figuring out the processes necessary to get things done. Knows how to organize people and activities. Understands how to separate and combine tasks into efficient workflow. Knows what to measure and how to measure it. Can see opportunities for synergy and integration where other can’t. Can simplify complex processes. Gets more out of fewer resources.
• Drive for Results – can be counted on to exceed goals successfully. Constantly and consistently one of the top performers. Very bottom-line oriented. Steadfastly pushes for results.

Benefits

• Medical, Dental, Vision, Life, AD&D and STD Insurance
• Tuition Reimbursement
• Anniversary Award for each year of service
• Career Advancement and Training - like our Aspiring Managers Program
• Everstory Cares - Employee Assistance Fund
• Legend Award Program
• Funeral and Cemetery Benefits
• Employee Referral Bonus
• 401k with Company Match