Field Marketing Manager

Responsibilities

• Own the field marketing strategy and plan for your assigned segment or region, aligned to sales priorities, pipeline needs, priority accounts, and business goals.
• Partner closely with sales leadership and sellers to understand their business, identify pipeline gaps and opportunities, and recommend where marketing can have the greatest impact.
• Use account, engagement, intent, and pipeline data to identify opportunities and build programs that create new pipeline, accelerate active opportunities, and support expansion within existing customers.
• Develop and execute integrated field and account-based marketing programs across in-person, virtual, digital, executive, partner, and other channels based on the needs of the audience and business.
• Build account-based strategies for priority accounts and opportunities, determining the right audience, marketing approach, and level of investment based on business potential.
• Own programs end to end—from strategy, audience and account selection through seller activation, execution, follow-up, measurement, and optimization.
• Partner with Sales and BDR teams to drive clear activation around programs, including account prioritization, contact identification, invitations, outreach, and follow-up.
• Bring together the right teams across Marketing—including Demand Generation, Product Marketing, Brand, Customer Marketing, Partner Marketing, and Marketing Operations—to deliver coordinated programs for the field.
• Serve as the voice of your sales organization within Marketing and the voice of Marketing within Sales, creating a strong feedback loop around customer needs, market insights, priorities, and performance.
• Build strong relationships and credibility with sales leadership and sellers, acting as a strategic marketing partner rather than simply an execution resource.

Requirements

• 8+ years of B2B marketing experience, including significant experience in Field Marketing, Account-Based Marketing, Demand Generation, or a related role.
• Experience partnering directly with B2B sales organizations and a strong understanding of the sales process, account planning, pipeline management, and opportunity progression.
• Demonstrated ability to build marketing strategies based on business priorities and translate those strategies into programs that drive measurable outcomes.
• Strong analytical skills with the ability to interpret account, engagement, intent, and pipeline data and turn it into clear insights and actions.
• Experience using platforms such as Salesforce, Power BI, intent and account intelligence platforms, marketing automation, and sales engagement tools to inform decisions and measure performance.
• Hands-on experience developing and executing integrated, multi-channel B2B marketing programs for SEGMENT accounts.
• Experience developing account-based marketing strategies and programs for priority accounts and buying audiences.
• Strong project and program management skills with the ability to manage multiple priorities, stakeholders, timelines, and budgets.
• Strong written and verbal communication skills with the ability to simplify complex information, make clear recommendations, and lead productive discussions with Sales and Marketing stakeholders.
• Ability to work independently, make sound decisions, and operate effectively in a fast-moving, matrixed organization.

Preferred

• Strong commercial judgment and the ability to connect marketing activity to sales and business outcomes.
• Ability to quickly understand a sales territory or segment, diagnose where the biggest opportunities and gaps exist, and recommend a focused marketing response.
• A strong account-based mindset with experience using account, intent, engagement, and opportunity signals to determine where and how to activate marketing.
• Demonstrated ability to earn credibility with sales leaders and sellers through strong business understanding, follow-through, and practical recommendations.
• Ability to prioritize and make tradeoffs rather than treating every request or opportunity equally.
• Experience creating high-value programs for complex enterprise buying groups and long sales cycles.
• Strong understanding of Cloud/SaaS B2B applications; experience in HCM, HR technology, or adjacent categories is a plus.
• Curiosity and a continuous-improvement mindset—you look at results, identify what can be better, and apply those learnings to the next program.

Benefits

• equal opportunity employer and consider and embrace ALL individuals and what makes them unique.
• medical, dental, vison, and life insurance.
• 401k plan (plus match) and a Global Employee Stock Purchase Plan.
• unlimited Time Away From Work (in lieu of accrued vacation time), 10 paid US holidays, up to 80 hours of paid sick time and 17 weeks of paid parental leave, subject to the terms of the applicable policy or program.
• Dayforce Cares volunteer days and opportunities for you to thrive both in your career and personal life.