Field Marketing Lead

Responsibilities

• Build and own Novee's field marketing strategy and annual event calendar, including flagship conferences such as RSAC and Black Hat, regional programs, executive events, and Novee-hosted experiences.
• Evaluate event opportunities, sponsorships, and investment levels based on target audiences, sales priorities, competitive presence, and expected business impact.
• Lead event planning and execution, including creative concepts, venues, vendors, logistics, staffing, and on-site delivery.
• Develop repeatable event playbooks covering target accounts, attendee recruitment, meetings booked in advance, Sales coverage, and follow-up within 48 hours.
• Own the field marketing budget, forecast spending, and allocate resources across programs.
• Partner with Sales leadership, BDRs, and AEs to define program goals and convert event engagement into qualified meetings and opportunities.
• Work with Marketing Operations to track sourced and influenced pipeline, campaign performance, and return on investment.
• Review results after each program and use the findings to improve future investment and execution.
• Plan and execute joint events and co-marketing programs with channel partners in collaboration with the Channel Sales team.
• Manage market development funds (MDF) for field programs, including planning, budget tracking, and performance reporting.

Requirements

• 6+ years of B2B marketing experience, including 4+ years in field or event marketing for companies selling to US enterprise customers.
• Experience building or scaling field marketing programs in a high-growth technology company.
• End-to-end ownership of major industry trade show participation, including planning, budgeting, on-site execution, and follow-up.
• A demonstrated track record of driving pipeline through field programs and measuring their performance.
• Experience using HubSpot or Salesforce to track campaigns and report results.
• Experience leading people or agency teams and managing external vendors.
• Strong project management and budgeting skills, with the ability to manage multiple programs simultaneously.
• Hands-on experience using AI tools and automation to improve marketing workflows.
• Excellent communication and stakeholder management skills, with a strong ability to partner with Sales.
• Creativity, attention to detail, and the ability to deliver high-quality experiences under tight timelines.

Preferred

• Experience in cybersecurity marketing, particularly engaging CISOs and enterprise security teams.
• Experience owning field programs at RSAC or Black Hat.
• Experience running a Customer Advisory Board or a company-hosted customer summit.
• Experience with partner co-marketing across resellers, MSSPs, or GSIs.
• Experience managing MDF programs.
• Experience working at an Israeli-founded company.

Benefits

• The opportunity to build Novee's field marketing function as our first in-house field marketing hire and help grow the team as we scale.
• Ownership of field strategy, budget, and execution, with direct impact on company pipeline.
• Close collaboration with executive leadership, Sales, and Marketing teams across the US and Israel.
• The freedom to develop creative programs and improve how we engage customers and partners.
• A front-row seat in a fast-growing AI and offensive security company backed by top-tier investors.
• Competitive compensation and meaningful equity.