Experiential Strategy Manager (P4647)

Cincinnati, OH (Unknown)

$102K/yr – $150K/yrSenior Level7+ years exp

Posted 2 months ago

Job Summary

Own the development and scaling of new products and revenue programs for retail media and shopper marketing, leading cross-functional initiatives that connect advertiser needs to revenue outcomes.

  • Define product strategy and go-to-market for new capabilities.
  • Lead cross-functional programs with retailers, agencies, and partners.

Job Description

Requirements

  • Bachelor’s degree in Marketing, Business, or related field.
  • 7+ years of experience across retail media, experiential marketing, shopper marketing, media strategy, agency, retail, or related industries.
  • Proven ability to connect product capabilities with advertiser needs and revenue outcomes.
  • Demonstrated experience developing and scaling new products, capabilities, programs, or business models.
  • Strong understanding of retailer, CPG, agency, and media network ecosystems.
  • Experience leading complex cross-functional initiatives involving multiple stakeholders and partners.
  • Proven ability to develop business cases, pricing strategies, partnerships, and revenue-generating programs.
  • Experience balancing strategic planning with operational execution.
  • Familiarity with retail operations, merchandising processes, first-party data, and retail media measurement frameworks preferred.

Benefits

  • Health: Medical: with competitive plan designs and support for self-care, wellness and mental health. Dental: with in-network and out-of-network benefit. Vision: with in-network and out-of-network benefit.
  • Wealth: 401(k) with Roth option and matching contribution. Health Savings Account with matching contribution (requires participation in qualifying medical plan). AD&D and supplemental insurance options to help ensure additional protection for you.
  • Happiness: Paid time off with flexibility to meet your life needs, including 5 weeks of vacation time, 7 health and wellness days, 3 floating holidays, as well as 6 company-paid holidays per year. Paid leave for maternity, paternity and family care instances.
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84.51°

2.8 Glassdoor

84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, we leverage first-party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail advertising solution, Kroger Precision Marketing.

Founded in 2015
Cincinnati, Ohio, USA
1.4K employees (123 in marketing)
0% recommend to a friend
0% CEO approval

Salaries

Posted range

$102K/yr – $150K/yr

Taken straight from the job posting.

See all 84.51° salaries

Marketing Team

Marketing Team Size
100 (7% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
29.6K
Monthly Google Ads Budget
$1.1K
Traffic Source Mix
Search
15.1%
Direct
46.6%
Referral
28.2%
Social
8.6%

Headcount Trend

Current headcount: ~1.4K
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Experiential Strategy Manager (P4647)

84.51° · Cincinnati, OH · Unknown