Senior Manager, Customer & Experiential Marketing

Responsibilities

• Run the customer story pipeline from sourcing through legal and brand approval to publication: four published stories per quarter and a growing bench of net-new referenceable accounts.
• Own the reference database and process so Sales and CS know which customer can speak to which use case, industry, and outcome.
• Recruit, brief, and prepare customers for analyst evaluations, research, and press, starting with the Forrester Wave™ for Content Creation and Optimization Solutions.
• Use AI to compress production (first drafts, transcript synthesis, asset variants) and spend your judgment on narrative, accuracy, and business outcome.
• Own the byline, webinar, podcast, and joint-session calendar, built around a few durable themes: AI search discoverability, brand voice in the AI era, structuring the AI-powered marketing team, and moving from AI experiments to governed production.
• Partner with Content & Comms and their agency bench to publish on schedule.
• Supply customer insight and story raw material to the team that owns our community hub and self-paced learning.
• Run four User CABs and two Executive CABs a year with the Senior Director: session design, run-of-show, speaker recruitment and prep, content, and post-event story and asset capture.
• Program for 30-40 practitioners from our Top 100 and strategic accounts at roughly 2:1 customer-to-Jasper, with Product and Product Marketing contributing sessions, not pitches.
• Develop programming for customer on-site workshops with Customer Success, and content for trends dinners and customer webinars with the Manager, Experiential & Account-Based Marketing.

Requirements

• 8-12 years in customer marketing, advocacy, content marketing, or communications at a B2B SaaS company, with meaningful enterprise experience.
• A portfolio of customer stories you sourced and shepherded through enterprise legal, brand, and comms approval. You know why stories stall and how to unstick them.
• Experience running a high-touch, executive-level in-person program (advisory board, customer council, summit).
• Strong writing and editorial instincts: you can interview a practitioner, find the story inside a vague metric, brief an agency, and make a mediocre draft good.
• Comfort with senior stakeholders on both sides, from CMO-level customers to Jasper executives.
• An AI-forward operating style: you already use AI to remove production work and have a point of view on where it helps and where it doesn’t.
• Measurement fluency with cohort comparisons, usage data, and attribution, and a preference for leading indicators over vanity numbers.
• Cross-functional credibility with Sales and CS. This role has no authority over the accounts it needs, so influence is the job.
• Familiarity with martech or AI category and experience with analyst relations

Benefits

• Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families
• 401(k) program with up to 2% company matching
• Equity grant participation
• Flexible PTO with a FlexExperience budget ($900 annually) to help you make the most of your time away from work
• FlexWellness program ($1,800 annually) to help support your personal health goals
• Generous budget for home office set up
• $1,500 annual learning and development stipend
• 16 weeks of paid parental leave