Experiential Marketing Program Manager

Responsibilities

• BeviMobile Fleet Planning & Tour Management - Manage the day-to-day schedule with Tour Managers, keeping the right BeviMobile vehicles in the right places at the right times to support Bevi's highest-priority sales opportunities.
• Directly manage a team of 5 Tour Manager contractors and serve as their primary point of contact for routing, staffing coverage, and real-time problem solving.
• Build and maintain the master schedule for multi-week, multi-city tours based on sales priorities, target accounts, and open pipeline—and proactively communicate weekly schedule updates to the appropriate sales teams, staying ahead of any changes.
• Keep the fleet running flawlessly: get ahead of restocking bibs, coordinate permitting and certificates of insurance (COIs) with business improvement districts, property managers, and municipalities, and serve as the bridge between tech support and Tour Managers when issues arise.
• Travel to BeviMobile sales blitz activations to train, observe, and continuously optimize how the program runs in the field.
• Partner with Marketing Operations to ensure every activation is properly captured, measured, and reported so the program can optimize for greater business impact over time.
• Partner Event Machine Logistics - Own machine logistics for partner events and high-priority sales opportunities by coordinating requests from initial planning through successful execution.
• Verify event details, create Salesforce sales orders, and initiate Zendesk requests to route work internally.
• Track each request through delivery, installation, event support, and pickup while proactively communicating status to Sales.
• Coordinate field technician scheduling for installs, swaps, flavor changes, troubleshooting, and de-installs in partnership with Operations.

Requirements

• Communication: A clear, proactive communicator who can keep sales, Tour Managers, partners, customers, and internal stakeholders aligned.
• Trainable & Curious: Excited to learn the technical side of our machines and vehicles. Experience with technical support, logistics, or customer operations is a plus.
• Problem Solver: Thinks several steps ahead to anticipate challenges, prevent problems, and find effective solutions.
• Surface signals from the field: Regularly share what's working and what's not with the Director of Experiential Marketing, pulling in real-time input from Tour Managers and Sales so the team can double down on what's driving results and course-correct on what isn't.
• Growth-Oriented: You've successfully taken on increasing ownership, improved processes, or helped scale a program with measurable results.
• Process-Minded, Not Process-Bound: You appreciate structure but know when to improve it.
• Highly Organized: Comfortable managing multiple schedules, priorities, and stakeholders simultaneously. Experience with Salesforce, Zendesk, Asana, and Google Workspace is preferred.
• Location & Travel: Based in the Boston area with a minimum of two days per week in our HQ and travel expected as needed to support the tour.

Preferred

• Experience with Salesforce, Zendesk, Asana, and Google Workspace is preferred.

Benefits

• Comprehensive medical, dental and vision insurance plans with BlueCross BlueShield, 95% paid by employer
• 401(k) with company match
• Flexible PTO plus 12 company holidays, and additional paid days for sick leave, etc
• Generous fully paid parental leave for both birth parents and non-birth parents
• Fully employer paid disability and life insurances
• Wellness and fitness reimbursements
• Monthly stipends for cell phone use and commuting costs
• Onsite snacks, weekly catered lunch, and (of course) unlimited Bevi ... plus composting and terra-cycling, too
• Happy hours, team-building events, bagel breakfasts, Values awards - and more.