Experiential Marketing Manager

Responsibilities

• Develop experiential marketing plans that support brand objectives, campaign priorities, and audience engagement goals.
• Plan and manage brand activations, promotional events, product launches, pop-ups, trade shows, and other live marketing experiences.
• Turn campaign briefs into event concepts, activation plans, timelines, and execution strategies.
• Coordinate venues, vendors, production teams, promotional materials, equipment, and event logistics.
• Manage project schedules, budgets, resource requirements, and vendor costs.
• Work with creative and design teams to develop event visuals, branded environments, signage, and audience-facing materials.
• Coordinate with internal marketing teams, external agencies, sponsors, and event partners.
• Oversee event setup, on-site execution, and breakdown to ensure activities run according to plan.
• Manage staffing requirements, including promotional teams, brand ambassadors, and event personnel.
• Maintain communication with stakeholders throughout planning and execution.

Requirements

• 3+ years of experience in experiential marketing, event marketing, brand activations, or integrated marketing campaigns.
• Experience managing events or live marketing projects from planning through execution.
• Strong project management skills, including scheduling, budgeting, vendor coordination, and deadline management.
• Ability to manage multiple campaigns and changing priorities at the same time.
• Experience coordinating with creative teams, external vendors, agencies, or event partners.
• Strong written and verbal communication skills.
• Ability to solve problems quickly and make practical decisions during live events.
• Understanding of brand messaging, audience engagement, and campaign objectives.
• Comfortable working on-site during events, including occasional evenings or weekends when required.

Preferred

• Experience managing multi-location activations, product launches, trade shows, or large-scale brand events.
• Familiarity with event production, experiential design, sponsorships, and promotional staffing.
• Experience tracking campaign results and preparing post-event performance reports.
• Knowledge of event management, project management, or marketing platforms.
• Bachelor’s degree in Marketing, Communications, Event Management, or a related field.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Referral program
• Vision insurance