Executive Vice President, Measurement for Marketers

Responsibilities

• Establish and lead the strategic agenda for the Measurement for Marketers practice, advancing its focus beyond paid-media measurement to encompass the holistic measurement of marketing’s contribution to business growth and enterprise value. Identify and prioritize the measurement issues most consequential to marketers and translate them into focused industry initiatives, research, guidance, and member value.
• Serve as ANA’s senior subject-matter expert and external representative on marketing and media measurement, articulating a clear marketer perspective with senior executives, industry organizations, standards bodies, and other influential stakeholders.
• Build trusted relationships and foster collaboration with marketers, agencies, media companies, platforms, measurement providers, industry associations, and standards-setting organizations. Maintain and advance ANA’s strategic relationship with the Media Rating Council, supporting rigorous industry standards, independent verification, and accreditation that strengthen confidence in measurement.
• Lead initiatives that improve the quality, transparency, consistency, comparability, and business relevance of measurement, addressing both holistic enterprise marketing impact and the effectiveness of paid-media investments. Strengthen marketers’ ability to connect marketing activity and investment to incremental growth, brand and customer value, market share, profitability, and other enterprise outcomes.
• Lead the Enterprise Marketing Measurement Leadership Council and other executive and industry forums that identify marketer priorities, inform the MFM agenda, and help build support for meaningful industry progress.
• Monitor developments in media, data, technology, privacy, artificial intelligence, and measurement methodologies; assess their implications for marketers; and ensure that MFM remains at the forefront of emerging industry needs.
• Lead, develop, and support a high-performing three-person team, translating strategy into clear priorities and ensuring the effective delivery of MFM initiatives, research, programs, and member services.
• Provide strategic oversight of the practice’s portfolio, including the national industry conference, additional member events, webinars, committees, executive engagement, educational programming, and thought-leadership content.
• Collaborate across ANA practices and functions to advance shared organizational and member priorities.

Requirements

• Bachelor’s degree from an accredited institution; advanced degree in a relevant field preferred.
• At least 15 years of progressively responsible experience in marketing and/or media measurement, marketing effectiveness, research, analytics, advertising, or a related field.
• Significant senior leadership experience setting strategy, leading complex initiatives, and engaging with senior executives and industry stakeholders.
• Deep knowledge of both enterprise marketing measurement and paid-media measurement, including their connection to marketing effectiveness, business growth, and enterprise value.
• Demonstrated success building relationships, convening diverse stakeholders, and advancing multi-organization initiatives through influence and collaboration.
• Proven experience leading, mentoring, and developing a high-performing team, combined with strong executive communication, public speaking, and facilitation skills.
• Ability and willingness to travel as required.

Preferred

• Advanced degree in a relevant field preferred.

Benefits

• Comprehensive health and wellness benefits, 401k with company match, flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.