Executive Producer, Brand Strategy & Creative

New York City, NY (Remote)

$148K/yr – $260K/yrSenior Level10+ years expFull time

Posted 8 hrs ago

Job Summary

Own and lead integrated production across video, social, digital assets, events, animation, and photography while collaborating with creative and marketing leaders to shape strategy, assemble the right teams, and deliver flexible, scalable processes that balance cost, timelines, and quality.

  • Production leadership across multiple content formats
  • Team and vendor management to match project needs
  • Process innovation and experimentation to scalable practices

Job Description

Responsibilities

  • Bring ambitious ideas to life. Lead production of video, social content, digital assets, event content, animation, and photography.
  • Partner early in the creative process. Work with creative, strategy, product, and marketing leaders to shape production approaches, expand possibilities, and solve challenges from the outset.
  • Build the right team for the work. Source and lead production partners, editors, animators, photographers, and other specialists, matching talent and resources to each project.
  • Shape how we produce. Develop flexible approaches that combine live action, post-production, animation, VFX, and generative AI to deliver strong creative outcomes.
  • Turn experimentation into capability. Evaluate emerging tools, pilot new approaches, and translate what works into repeatable practices.
  • Own the production business. Manage budgets, bids, negotiations, scopes, schedules, and change orders with sound judgment and financial discipline.
  • Make great work easier to deliver. Establish clear workflows for resourcing, reviews, approvals, asset management, and delivery across projects and markets.
  • Lead with clarity. Advise creative and business leaders on production strategy, quality, cost, timing, resources, and risk. Keep teams moving through decisions.

Requirements

  • Deep production experience. 10+ years of progressive experience, including executive or senior production leadership at an agency, studio, production company, or in-house team.
  • An integrated content mindset. Experience leading complex projects across video, digital, social, and stills, with an understanding of how to plan content for multiple channels and audiences.
  • Creative ambition and practical ingenuity. You understand what makes an idea compelling and find inventive ways to bring it to life within real budgets and timelines.
  • An eye for talent. Strong relationships with creative and production partners, and the ability to find and assemble the right team for each assignment.
  • Hands-on experience with AI. Practical familiarity with generative video, image, and audio tools, and a clear point of view on how they can improve the work and the production process.
  • Strong production and business fundamentals. Fluency in live action, post-production, animation, and VFX pipelines, paired with expertise in budgeting, bidding, and vendor management.
  • Confidence navigating complexity. Experience aligning stakeholders, managing shared resources, and balancing competing priorities in a matrixed organization.
  • Resourcefulness and ownership. You seek out the people, assets, and answers needed to move work forward, and stay close to the details through delivery.
  • Trusted leadership. You build strong relationships with creatives, partners, and executives, communicate clearly, and influence decisions across teams.

Preferred

  • Experience evolving an in-house production model, including how work is shared across internal teams, agencies, and production partners.
  • Experience in enterprise technology or B2B brand marketing.
  • Experience building repeatable production approaches across global teams and markets.

Benefits

  • health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.
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ServiceNow

4.4 Glassdoor

ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow. For more information, visit www.servicenow.com.

Founded in 2004
Santa Clara, CA, US
32K employees (2,162 in marketing)
89% recommend to a friend
97% CEO approval

Salaries

Posted range

$148K/yr – $260K/yr

Taken straight from the job posting.

Brand Strategy median pay in the United States

$147K/yr

Most pay falls between $106K and $185K. Based on 427 salaries.

See all ServiceNow salaries

Funding

Total Funding
$83.7M
Last Raise
$11M
Post IPO Equity, 3 years ago

Funding History

  • Dec 2022
    Post IPO Equity
  • Mar 2012
    Private Equity • $11M
  • Feb 2012
    Private Equity • $17.9M

Traffic Signals

Monthly Visitors
3.8M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
39.6%
Direct
49.8%
Referral
7.1%
Social
2.1%
Paid
1.3%

Headcount Trend

Current headcount: ~31.3K
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Executive Producer, Brand Strategy & Creative

ServiceNow · New York City, NY · Remote