Brand Strategist

Responsibilities

• Audit existing client brand identity materials, guidelines, and placements across websites, social media, qualification packages and more.
• Create and distribute client surveys for internal and external audiences, and pull key insights to guide workshop discussions and recommendations.
• Conduct employee interviews, both individual and roundtable.
• Research and evaluate the market landscape, brand competition and each client's unique positioning challenges.
• Establish a baseline of brand health to measure the impact of our work against.
• Lead 2–3 day on-site workshops at client headquarters with executive leaders.
• Build custom presentations to share research findings.
• Facilitate discussion of purpose, mission, vision, value propositions and values.
• Challenge assumptions and gain executive buy-in on key messaging.
• Visit jobsites and meet with client employees.

Requirements

• 3-5+ years of brand strategy experience at an agency or consultancy, including leading B2B positioning and messaging work.
• A portfolio of brand strategy and verbal identity work you developed, with the rationale behind your decisions.
• Senior-level brand copywriting ability.
• Experience facilitating multi-day workshops with executive teams.
• Experience presenting to and building trust with executive stakeholders.
• Experience writing briefs for and collaborating with designers, writers, developers and video teams.
• Ability to manage 6–8 concurrent engagements.
• Proficiency in monday.com, Figma and Google Slides.
• Experience using AI tools for research, competitive audits, and synthesis. NOTE: FieldWrk does not use or accept AI-written copy for any deliverable work. Human-written messaging is a requirement of the Brand Strategist position.
• Willingness to travel 3–9 days per month.

Benefits

• Health insurance (United) — FieldWrk covers 85% for full-time employees, 50% for families + optional HSA match
• Vision / dental insurance — FieldWrk covers 100%
• Two weeks paid holiday rest at the end of the year
• Flexible PTO policy — We encourage everyone to take 2-3 weeks off per year, outside of our standard company holidays
• Life, disability, accident, critical illness, and cancer insurance plans
• 401k / retirement plans — Available after three months of employment
• Paid parental leave
• Dirty boots — see really cool massive earthwork, demolition, mining, and construction projects
• Work for a company that cares for, trusts, and empowers their people
• Eligible for performance bonus/profit sharing after 6 months of employment— we believe when FieldWrk wins, so should our team