Senior Manager, Above Brand and Omnichannel Strategy

Responsibilities

• Leads solution development and execution in a manner that ensures that marketing analytics professionals have access to, and use, the most advanced analytical techniques and information to produce results that fully leverage the data, research and analytics
• Lead Media Mix Modeling efforts to develop fact-based promotional investment strategies that increase the return on promotional investments.
• Meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication. Collaborate with and influence the marketing team and media agencies to drive greater business outcomes.
• Demonstrate proficiency with primary research, secondary data sources and integrate therapeutic area knowledge into insights, analytic interpretations and clear actionable recommendations.
• Leverage/build innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)

Requirements

• Bachelor’s Degree (or US equivalent) required
• This position requires 6+ years of relevant experience in quantitative analysis of sales and marketing information and the use of this information in the development of business plans and strategies.
• Previous Pharmaceutical experience.
• Strong leadership skills and a proven ability to work closely and effectively with all corporate functions and senior management.
• Led application of Marketing Mix Modeling including multi-touch attribution, Optimization and other lift measurement techniques for marketing promotions.
• Competency in translating the KPIs to actionable insights at the lowest level for each of the marketing promotion channels.
• Must exhibit proficiency commensurate with grade in the following competencies: anticipate future needs, build collaborative partnerships, design and implement innovative solutions, demystify complex information, communicate insights and solutions and coach for greater team effectiveness.

Preferred

• Master’s Degree preferred – in Pharmaceutical Sciences, Business Administration, Chemistry, Biology, Engineering Economics, Statistics, Marketing or in a closely related field of study with a concentration in marketing/sales/quantitative analysis
• SQL/Dataiku.

Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs.