Executive Director, Strategy

Responsibilities

• leading comms planning across the portfolio, acting as a trusted partner for the client - gaining and maintaining their trust and respect, based on strategic rigour and creativity in solving their marketing / branding problems
• showcasing and advancing PHD’s strategic product through game-changing work that leads the industry, while providing vision and clear direction to PHD teams for implementation
• play a lead role in the wider communications planning community, contributing to thought leadership, training, and all-round inspiration to help elevate the work across the agency
• mastery and implementation of Omni Workflow across every campaign. Workflow is PHD’s proprietary campaign planning workspace nested within Omni, OMG’s leading marketing orchestration and insights platform. It unites every aspect of our business in one connected space and provides a platform where our people can collaborate in real-time and build campaigns for their clients – from research and audience building to channel selection and optimization
• architecting the communications ‘blueprint’, working with our partner agencies, and justifying its delivery against client brand and business objectives
• develop portfolio-wide strategies that set the direction for the planning and investment teams to successfully deliver business success for the respective brand teams
• ensure the strategy is executed perfectly from inception to execution
• inspire the media planning team, clients and external teams with how media can be used creatively to bring ideas to life – seeing media as a lever for growth rather than a cost that needs to be reduced
• represent expertise in all media channels and working familiarity with all marketing disciplines
• manage solid client relationships and provide key strategic initiatives / thinking

Requirements

• 10+ years industry experience
• Proven track record of implementing holistic communications planning strategies that connect the brand to people across the journey
• Proven track record of successfully managing multiple projects, across multiple categories and multiple teams simultaneously
• Passion for diversity and has a collaborative and empathetic nature
• Comfortable communicating with and managing C-Suites
• Ability to lead and inspire large teams and individuals
• Can foster and grow curiosity within teams
• Demonstrated examples of implementation of key consumer insights into the formulation of big ideas and communications strategy, across all disciplines
• Experience with the integration of creative, media, PR and in store disciplines toward a singular strategic communications approach
• Senior client relationship management experience