Executive Director, Marketing

Responsibilities

• Reporting to the Chief Marketing & Communications Officer, the Executive Director, Marketing provides strategic leadership for the Foundation’s marketing function, setting the direction, priorities, and operating model for integrated, data-driven marketing strategy and execution.
• This role strengthens marketing as a strategic organizational capability by building a cohesive team and driving coordinated, targeted, and measurable engagement across key audiences, channels, and fundraising priorities.
• You will lead and develop the marketing function, directly managing the Associate Director, Marketing; Senior Associate Director, Marketing; and Senior Director, Community Fundraising & Children’s Fund.
• You will establish shared priorities, strengthen organizational capability, and build a cohesive, high-performing team that works seamlessly across marketing, fundraising, and audience engagement.
• This includes fundraising campaigns as well as ongoing ask and non-ask communications designed to engage different audience segments over time.
• You will set clear expectations for performance, foster accountability, and ensure the team’s work is aligned with Foundation-wide priorities and fundraising objectives.
• The role also has a dedicated focus on Board, Transformational and Principal Gifts, and Grateful Patient Family (GPF) marketing strategy.
• Within the marketing function, the Senior Director, Community Fundraising & Children’s Fund leads Community Fundraising and the fundraising and marketing strategy for the Children’s Fund audience.
• Community Fundraising engages broad audiences through Summer Scamper, crowdfunding, volunteer- and community-led fundraising, and other participation-based programs that may generate support for the Children’s Fund or other Foundation priorities.
• You will set clear expectations and provide strategic context, coaching, and resources while empowering the Senior Director to own the strategy, operating plans, programs, team, and results for these areas.

Requirements

• A bachelor's degree in a related discipline and/or equivalent experience.
• 10+ years of experience in marketing, marketing communications, direct response, fundraising marketing, or a similar field, including significant people-leadership experience.
• Demonstrated experience setting and leading an integrated marketing strategy across channels, audiences, and programs, with the ability to translate organizational priorities into marketing strategy and measurable outcomes.
• Experience analyzing donors, campaigns, or customer data and translating it into strategy, metrics, and business insights.
• Strong aptitude for using AI tools and applying them to marketing work, with comfort evaluating and adopting new AI-enabled tools as they emerge.
• Excellent written and oral communication skills, with the ability to build a compelling, audience-centered case across channels
• Strong people-leadership skills, with experience managing and developing senior professionals or functional leaders and building high-performing teams.
• Experience serving as a strategic partner to senior leadership, influencing organizational priorities and decisions related to strategy, investment, audience engagement, and performance.

Preferred

• Experience leading marketing transformation, organizational change, or the development of a more integrated and scalable marketing operating model.
• Marketing automation platforms (e.g., HubSpot) and CRM/donor database systems.
• AI-enabled marketing tools, personalization engines, and testing/experimentation programs.
• Grateful patient and family (GPF) programs, healthcare, or higher-education fundraising or marketing.
• Building or scaling in-house marketing capability to reduce dependency on outside agencies.

Benefits

• Generous leave, including PTO, holidays, Summer Fridays, and a sabbatical (after 7 years of employment)
• Annual bonus opportunity
• Retirement plan + employer match
• Premium Medical and Dental coverage
• FSA + dependent care FSA
• Employer-paid life insurance
• Legal services plan
• Commuter Benefits, including CalTrain “Go Pass” Program
• 4-week paid maternity and paternity leave for new parents
• Stipend for home office and mobile phone