Marketing Director

Responsibilities

• Build and run a product launch and growth plan, with clear goals for sign-ups, conversion, and customer acquisition cost.
• Manage paid campaigns on [Google / Meta / other] and shift budget based on conversion rate and other metrics
• Create and optimize SEO-driven content that helps people at career crossroads, including blog posts, landing pages, and email marketing campaigns
• Run social channels and explore partnerships with educators, career counselors, and community organizations
• Support promotions and campaigns for our existing B2B product line
• Occasionally support the sales team during periods of high call volumes or absences

Requirements

• 2+ years of marketing experience, ideally in e-commerce, SaaS, education, or direct-to-consumer
• Bachelor’s degree in marketing or a similar field preferred
• Hands-on experience with at least two of: paid ads, email marketing, SEO, content strategy
• Comfort with leveraging analytics and data-driven decision making
• Strong attention to detail and writing skills
• Ability to work independently within a small but supportive company
• Curiosity about careers, education, or psychology
• A desire to grow: this role can expand as the product does
• Be ready to walk us through a past campaign, including spend, targeting, results, and what you changed

Preferred

• Experience with Squarespace or a similar e-commerce platform
• Familiarity with Mailchimp and Google Analytics

Benefits

• Health insurance
• 401(k)
• Accrued Sick Leave and PTO