Marketing Coordinator

Responsibilities

• Marketing Operations & Project Management - Coordinate marketing campaigns, timelines, calendars, and deliverables across multiple locations. - Manage marketing requests from clinic teams and leadership. - Collaborate with website developers, SEO specialists, advertising agencies, designers, and print vendors. - Track project progress, campaign performance, and marketing expenses.
• Content Creation & Branding - Create engaging social media content, graphics, flyers, brochures, and promotional materials. - Capture and edit photography and short-form video during clinic visits. - Coordinate provider headshots, biographies, and educational content. - Maintain organized digital libraries of marketing assets. - Support signage, branded merchandise, and print production.
• Digital Marketing & Patient Engagement - Help maintain accurate clinic information across websites, Google Business Profiles, and online directories. - Support local SEO, online reputation management, and patient review initiatives. - Coordinate digital advertising campaigns and landing page updates with external partners. - Assist with lead management workflows, marketing platforms, and performance reporting.
• Field Marketing & Clinic Support - Visit affiliated clinics throughout the Northeast to identify marketing opportunities and build relationships with local teams. - Support grand openings, community events, promotions, and patient engagement initiatives. - Assist with marketing onboarding and brand transitions for newly affiliated practices. - Ensure consistent branding while preserving each clinic's local identity.
• Budget & Vendor Coordination - Assist with tracking marketing budgets, vendor quotes, and campaign expenses. - Coordinate purchase requests, invoices, and vendor deliverables. - Help evaluate marketing effectiveness and return on investment.

Requirements

• 1–3 years of experience in marketing, communications, digital media, or a related field.
• Strong organizational, communication, and project management skills.
• Experience creating marketing content using Canva, Google Workspace, Microsoft Office, or similar platforms.
• Ability to manage multiple priorities independently and collaborate with cross-functional teams.
• Valid driver's license, reliable transportation, and willingness to travel regionally.

Preferred

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• Experience in healthcare marketing or multi-location organizations.
• Photography, videography, and basic Adobe Creative Cloud skills.
• Familiarity with Google Business Profiles, SEO, Google Ads, website content management, and marketing automation tools.
• Experience with marketing budgets and vendor coordination.