Executive Director of Marketing and Communications

Responsibilities

• Strategic Leadership & Vision: Develop and lead execution of the Law School’s marketing and communications strategic plan, establishing performance goals and KPIs that guide resource allocation and continuous improvement.
• Support achievement of annual enrollment, alumni engagement, and reputation goals through coordinated marketing strategies that build visibility, reputation, and rankings, internally and externally.
• Brand & Creative Strategy: Serve as the Law School’s brand and creative strategist, setting brand voice, visual identity, and creative direction, and advancing a differentiated brand narrative that highlights faculty scholarship, experiential and clinical programs, and student and alumni outcomes.
• Oversee website strategy, information architecture, and digital content plans, ensuring the Law School’s digital presence is cohesive and on-brand.
• Content Strategy & Production: Own editorial and content strategy and standards across the Law School’s digital and print platforms, including admissions, recruitment, and alumni communications.
• Identify and produce the stories, publications, viewbooks, and annual reports that advance the Law School’s reputation; determine staffing and resourcing needs for content production.
• Team Building & Operational Management: Build and lead a collaborative, high-performing team, defining roles and responsibilities and supporting staff onboarding and professional development.
• Develop, manage, and monitor the annual marketing and communications budget. Establish spending priorities, and evaluate return on investment, vendor relationships, and contracts.
• Maintain strong relationships with University Marketing & Communications and other central offices, advising Law School leadership on University brand platforms and policies.
• Recruitment Marketing & Enrollment Support: In partnership with relevant Law School stakeholders and enrollment management vendors, lead performance-based recruitment marketing and yield strategy across all Law School programs.

Requirements

• Minimum of a Bachelor's Degree in Marketing, Communications, Public Relations, Journalism, or a related field or an equivalent combination of education and experience. or the equivalent combination of education and work experience (Please review the Equivalency Chart for additional information).
• Minimum of 8 years of communications and marketing experience, including at least 3 years in a management-level role.
• Exceptional writing and editing skills, able to translate complex content into clear, compelling messages.
• Proven experience planning and executing integrated communications strategies, including digital marketing, across web, social, and print channels.
• Strong project management skills and a track record of engaging diverse teams and stakeholders.
• Experience with CRM platforms (e.g., Slate, Salesforce), digital analytics, and marketing automation tools, and a demonstrated ability to connect performance metrics to outcomes.

Preferred

• Master’s degree in Marketing, Communications, Journalism, or a related field.
• Experience in higher education marketing, ideally within a law school or other professional/graduate program.
• Knowledge of the legal education marketplace and experience in enrollment marketing.
• Documented success leading significant communications and marketing initiatives, with expertise in brand strategy and paid advertising.