Responsibilities

• Own individual (B2C) paid subscription growth across the NEJM Group publications, with a primary focus on driving digital subscriptions.
• Develop and execute strategies to increase net new paid subscribers, improve subscriber retention, and grow circulation revenue.
• Set ambitious growth targets and define the roadmap to achieve them across acquisition, conversion, activation, retention, and long-term loyalty.
• Lead full-funnel subscription growth across web properties, email, SEO, partnerships, paid media, social, and other relevant channels.
• Improve conversion of anonymous and registered users into paid subscribers through optimized landing pages, paywall messaging, offer strategy, and checkout experience.
• Identify and scale new acquisition channels, audience pathways, and professional ecosystem partnerships that can expand reach among clinicians and early-career medical professionals.
• Build segmented paths for subscription acquisition, upgrade, and cross-sell, including movement into new subscription offerings.
• Develop and lead a lifecycle marketing strategy to improve activation, engagement, retention, churn prevention, save efforts, and win-back.
• Move the organization beyond batch direct-response email toward behavior-based, segmented, and personalized subscriber journeys.
• Build programs that increase first-year retention, deepen subscriber engagement.

Requirements

• 10+ years of leadership experience in subscription growth, digital marketing, lifecycle marketing, circulation, consumer revenue, or a related field.
• Proven success growing subscription businesses and leading digital transformation.
• Demonstrated experience improving acquisition, conversion, retention, and revenue through testing and optimization.
• Strong analytical mindset, with experience using data to drive segmentation, experimentation, and performance decisions.
• Track record of cross-functional leadership and influencing across product, marketing, analytics, and editorial organizations.

Preferred

• Experience in media, publishing, healthcare, medical information, professional education, or other high-trust subscription businesses.
• Familiarity with subscription packaging, bundled offers, and lifecycle strategy across digital properties.
• Experience leveraging and optimizing a sophisticated MarTech stack to drive subscription growth and modern marketing.

Benefits

• Our generous benefits offerings include: 3 weeks of paid vacation, 6 personal days, 12 sick days, 13 paid holidays, medical and dental plans, 401(k) plans with company match, backup childcare assistance, tuition assistance and more!