Responsibilities

• Set and align the performance enablement direction across data integration, measurement, testing, process, controls alignment, and artificial intelligence transformation in support of customer marketing.
• Enable a unified view of customer engagement by advancing cross-channel data integration and performance visibility across campaigns and touchpoints.
• Establish measurement and dashboard standards, including key performance indicator frameworks and reporting routines that support consistent decision-making.
• Guide the testing and learning agenda to increase test velocity and strengthen performance optimization.
• Partner with data and analytics and personalization teams to translate priorities into actionable data use cases, segmentation approaches, and measurement capabilities.
• Support adoption of attribute-based, data-informed marketing to improve targeting, personalization, and engagement.
• Partner with controls and technology risk stakeholders to align governance standards and best practices for optimization and controls readiness.
• Advance marketing operations and workflows to improve speed to market, consistency, and scalability across customer marketing.
• Enable adoption of artificial intelligence tools and workflows across data, measurement, and operations to improve insights and efficiency.
• Build and develop a high-performing team, fostering accountability, innovation, and performance-driven thinking.

Requirements

• Bachelor's degree required.
• Ten or more years of progressive experience in marketing performance, data strategy, marketing operations, marketing technology, analytics, or related functions.
• Strong background in analytics or quantitative disciplines, with the ability to translate business needs into actionable capabilities and outcomes.
• Demonstrated success building and scaling measurement frameworks, dashboards, and testing and learning strategies that enable data-driven decisions.
• Experience advancing marketing operations, process transformation, and marketing technology enablement in a complex, matrixed environment.
• Strong understanding of customer marketing, performance measurement, segmentation, campaign execution, and governance considerations.
• Proven ability to partner across marketing, analytics, operations, and technology teams to drive aligned execution.
• Experience enabling adoption of data, artificial intelligence, and automation to improve performance and operational efficiency.
• Proven ability to build, lead, and develop high-performing teams.
• Exceptional communication, executive presence, and stakeholder management skills, with the ability to influence senior leaders and drive alignment.

Preferred

• Advanced degree in data science, analytics, marketing technology, or a related field.

Benefits

• comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
• Equal Opportunity Employer/Disability/Veterans
• We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success.
• We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law.