Responsibilities

• Develop and execute comprehensive casino marketing strategies focused on driving gaming revenue, visitation, trip frequency, and profitability.
• Work directly with host operations and player development to design initiatives to acquire, grow, and retain high-value gaming customers.
• Partner with Revenue Management, Slots, Table Games, Hotel Operations, and Finance to optimize player reinvestment strategies and overall property performance.
• Provide strategic leadership for the property's loyalty and rewards program, driving membership acquisition, activation, engagement, tier advancement, and retention initiatives.
• Develop targeted campaigns designed to increase loyalty card usage across gaming and non-gaming outlets.
• Collaborate with digital, CRM, and analytics teams to create personalized guest communications and offers.
• Oversee program communications, member education, and team member training initiatives related to loyalty program features and benefits.
• Utilize customer segmentation and behavioral analytics to develop targeted lifecycle marketing campaigns.
• Partner with CRM and database marketing teams to execute strategic, data-driven direct marketing campaigns that deliver measurable ROI.
• Oversee segmentation strategies for gaming, hospitality, entertainment, and retail customers.

Requirements

• 21 years of age.
• Proof of authorization/eligibility to work in the United States.
• Bachelor's degree in Marketing, Business Administration, Hospitality, Communications, or a related field required. Master's degree preferred.
• Must be able to obtain and maintain a Nevada Gaming License, and any other certification or license as required by law or company policy.
• 10+ years of progressive experience in casino marketing, loyalty marketing, CRM, database marketing, or gaming operations.
• Minimum of 5 years of leadership experience in a large-scale gaming or hospitality environment.
• Demonstrated experience in managing loyalty programs, player development teams, and customer retention strategies.
• Working knowledge of casino management systems, CRM platforms, player tracking systems, and marketing analytics tools.
• Demonstrated expertise in customer segmentation, database analytics, reinvestment strategies, and promotional planning.
• Strong financial acumen with proven experience managing budgets and forecasting revenue performance.