Responsibilities

• Shape and create the Catalyzing Idea(s) that will help orchestrate across three distinct business units with sophistication and specificity
• A builder of brand worlds that dimensionalize ideas- articulating character, conviction, and edges with rigor and specificity that drives great creative work
• Develop the strategic narratives that help enterprise leadership understand not just what you're doing, but why it matters and how it moves their business
• Bring the same strategic depth to idea development as to system deployment. The ideas are the work. They are not secondary to execution, and brave ideas matter.
• Architect an Intelligent Story System: defining WHERE ideas reach the right audiences across all three business units and orchestrating HOW they show up in context
• Identify audience signals that inform where and when each idea becomes urgent and inevitable
• Ensure that as the system expands across channels, moments, and audiences, coherence never breaks. Every execution- whether retail media, pharmacy communications, or insurance education- radiates from the same idea
• Lead creative, media, product, and retail teams to rally around the idea itself, not fracture into tactics. Help them understand they're part of something bigger than their discipline, and why their piece matters to the whole.
• Hold the enterprise perspective. You are the leader who sees where all three brands can move together and where they must move independently
• Identify strategic opportunities where one idea scales across all three business units (creating compounding effect) and where each business unit needs its own force (creating specificity)

Requirements

• 13+ years strategy experience with deep expertise in BOTH creative strategy AND media strategy
• Demonstrated mastery of both disciplines - not sequential experience, but genuine fluency in how ideas and media interact
• Proven track record defining strategic ideas, not just executing them
• Leadership experience building and developing teams
• Enterprise-level relationship management; comfort briefing C-suite
• Deep understanding of how systems work- not just campaigns, but interconnected strategic systems
• Comfort holding complexity: three brands, multiple audiences, multiple signals, one coherent force
• Ability to operate at 30,000-foot strategic level AND in the work itself
• Evidence that you think about how ideas propagate and compound, not just how they perform in a single moment

Benefits

• • Medical, vision, and dental insurance,
• • Life insurance,
• • Short-term and long-term disability insurance,
• • 401k,
• • Flexible paid time off,
• • At least 15 paid holidays per year,
• • Paid sick and safe leave, and
• • Paid parental leave.