Responsibilities

• As Senior Paid Media Strategist, you own what paid media delivers for the business. You are the strategic owner of paid channel outcomes across search, paid social, affiliates, and influencer — accountable for the results, not just the activity.
• You set the strategy, define the targets, and serve as the primary interface with business stakeholders on performance, plans, and trade-offs.
• You will deliver results through whichever model best serves the objective — directly when speed or precision demands it, and through agency partners you brief, manage, and hold accountable.
• This blend of hands-on capability and strong agency management is central to how the team drives outcomes and scales its impact.
• Own the paid media number. Define and own the business objectives for what paid channels can deliver — pipeline, new subscriptions, CAC/CAF efficiency, and contribution — across the portfolio you support.
• Set cross-channel strategy. Build and continuously evolve the paid strategy spanning search, paid social, affiliates, and influencer/creator partnerships, allocating investment to where it compounds.
• Translate market shifts into advantage. Stay ahead of platform, auction, measurement, and creator-economy dynamics, and convert those changes into a sharper plan before competitors react.
• Be the face of paid to the business. Serve as the main interface with business stakeholders — GMs, brand and product leaders, and finance — on key results, strategies, and optimizations.
• Communicate with clarity. Frame context, performance, anomalies, and recommendations in a simple, narrative-driven way that earns trust and drives decisions, not just dashboards.
• Align investment to ambition. Partner on budget setting and reforecasting, and make a defensible case for where incremental dollars should and should not go.

Requirements

• 6+ years in paid media / performance marketing, with a track record of owning channel outcomes and business targets — not just managing campaigns.
• Demonstrated experience operating in both in-house and agency-led models, with required, hands-on experience managing agencies to measurable results.
• Multi-channel fluency across paid search, paid social, and at least one of affiliate or influencer/creator marketing; comfort building strategy across all four.
• Strong command of performance economics — ROI, CAC, LTV, CPA, CVR, MER — and of B2B/SMB funnels (leads, MQLs, SQLs, trials, subscriptions, retention).
• Ability to translate complexity into a clear, persuasive narrative for senior business stakeholders and to influence without authority.
• Analytical confidence: fluent enough in data, attribution, and measurement to challenge an agency's numbers and stand behind your own.
• A bias for outcomes over activity, and the judgment to know when to lean on a partner and when to step in directly.

Preferred

• Experience building effective agency-management practices and partner scorecards.
• Background in B2B SaaS or SMB-focused, subscription, or e-commerce businesses.
• Working knowledge of incrementality testing, MMM, or modern measurement approaches in a signal-constrained environment.
• Familiarity with affiliate platforms and creator/influencer sourcing, and with how AI is reshaping campaign strategy and ad operations.

Benefits

• Flexibility to work where and how you want within your country of employment — in-office, remote, or hybrid
• Day 1 access to robust health and wellness benefits, including an annual wellness stipend
• 401(k) with up to a 4% match and immediate vesting
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program