Events & Field Marketing Manager

Responsibilities

• Own the annual marketing events calendar and budget allocation, deciding which events we attend, at what tier, and why.
• Carry a pipeline target for every event. You'll define what a successful event looks like before it happens and report against it afterward.
• Build and run a repeatable pre- and post-event motion: account targeting, meeting-setting with AEs, on-site capture, and follow-up that dovetails with the rest of our marketing campaigns and automations.
• Build and manage our bench of logistics vendors and contractors.
• Own the webinar program end to end, from topic selection through to follow-up conversion.
• Partner with Product Marketing on booth narrative, demo strategy, and speaking submissions.
• Partner with RevOps on clean data capture and lead flow so event-sourced pipeline is attributable.
• Partner with the Head of Marketing to create a community program strategy for 2027, providing peer-to-peer learning opportunities for the users and buyers we serve.

Requirements

• 4-7 years of experience in event marketing, field marketing, or conference and association program management.
• Proven at volume. You've run 15+ events a year, or a program of comparable complexity.
• Vendor and budget management experience. You've negotiated, you've held people to deadlines, you've ended contracts that weren’t working.
• Commercial instinct. You think in pipeline, not attendance. If you've come from the association or conference-organizer side and haven't formally carried a pipeline number, tell us — we care that you want to and can think that way, not that it's already on your résumé.
• Experience using events to nurture ongoing relationships. A user group, an advisory board, a recurring roundtable, a community that outlived the conference that started it.
• Strong writing skills. You'll be drafting invitations, briefs, and follow-ups that go to senior stakeholders within and outside Weave.
• Willingness to travel roughly 25–40%, concentrated around the conference calendar.

Preferred

• Preferred, not required: experience marketing to or working within life sciences, pharma, biotech, or another regulated industry.

Benefits

• Comprehensive health, dental and vision insurance
• Take care of you and yours: generous PTO, parental leave, OneMedical, TalkSpace, Teladoc
• Career development opportunities within a company entering a growth phase
• Hybrid in San Francisco with in-office days Tues/Wed/Thurs and flexibility to work remote Mon/Fri.