Event Marketing Specialist

Responsibilities

• Develop and execute creative marketing strategies to introduce SYRCLE to relevant NYC audiences.
• Drive awareness, customer acquisition, and ticket sales across SYRCLE’s upcoming experiences.
• Identify high-potential neighborhoods, businesses, communities, and locations for promotional activations.
• Conduct engaging street interviews, interactive promotions, and in-person outreach.
• Create authentic, engaging short-form promotional content.
• Collaborate with SYRCLE’s Social Media & Content team to distribute campaign content.
• Develop relationships with local businesses, organizations, and potential community partners.
• Identify and execute additional customer acquisition opportunities beyond traditional street marketing.
• Promote SYRCLE’s overall brand and full events calendar rather than focusing exclusively on one experience.
• Monitor campaign activity, customer engagement, and ticket sales.

Requirements

• Demonstrated experience in field marketing, experiential marketing, event promotion, customer acquisition, or a closely related field.
• Proven experience promoting ticketed events, experiences, or similar consumer offerings, preferably within NYC.
• Strong sales instincts and an understanding of how to convert interest into purchases.
• Experience independently developing and executing marketing campaigns.
• Strong communication, interpersonal, and relationship-building skills.
• Confidence approaching and engaging new people in public settings.
• Ability to identify target audiences and select effective promotional channels.
• Comfortable creating engaging promotional content, including street interviews.
• Familiarity with NYC neighborhoods, communities, and local consumer audiences.
• Self-directed, resourceful, creative, and results-oriented.

Preferred

• You’re someone who doesn’t wait to be told how to market an event.
• You understand what makes people purchase tickets, how to build excitement around an experience, and how to reach audiences who are genuinely interested.
• You bring ideas, initiative, and a track record of turning marketing activity into measurable results.