Enterprise Product Marketing, GTM at Butler Labs | San Francisco, CA | $185K/yr – $230K/yr

Butler Labs

Enterprise Product Marketing, GTM

San Francisco, CA (On-site)

$185K/yr – $230K/yrSenior Level6+ years expFull time

Posted 6 weeks ago

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Job Summary

Competitive strategy and enablement owner who shapes win by turning analytics into crisp value stories and battle-ready assets.

Own the competitive intelligence engine and governance to drive smarter sales motion.
Translate complex tech into quantified business value and executive-ready ROI assets.
Lead AI value messaging, industry trend guidance, and win/loss programs to lift win rate and deal velocity.

Job Description

Responsibilities

Own the competitive intelligence engine: research plan, sources, distillation, distribution cadence, and governance of the competitor hub.
Develop competitive positioning and messaging, drive sales enablement, and build resources including battle cards, deep dives, and objection handling guides.
Produce high-impact assets: battle cards, first-call guides, objection handling, proof points, ROI/TCO calculators, executive summaries, and change management frameworks.
Create and maintain accredited ROI assets including calculators, business case templates, value realization frameworks, and re-purposable statistics for Sales and CS.
Partner with Sales Enablement to drive adoption through trainings, office hours, certifications, and deal-desk support.
Run competitive campaigns and moments in market tied to launches, announcements, and category conversations.
Design and operate a Win/Loss program across segments, instrumented via Salesforce and Gong, with quarterly readouts and recommendations.
Develop AI value messaging and proof points for B2B audiences; enable teams to articulate AI ROI and differentiation.
Build change management narratives and enterprise maturity models that help buyers understand transformation paths.
Establish and run "Industry Trends" sessions for Sales to build category expertise and conversation starters.
Track and report impact on win rate, deal velocity, competitive displacement, content adoption, and influenced ACV.

Requirements

6+ years in B2B product marketing with meaningful ownership of sales enablement, competitive intelligence, and business value strategy.
Demonstrated success building competitive programs, ROI frameworks, and enablement assets that move win rates and deal velocity.
Ability to translate technical capabilities into crisp differentiation, quantified business value, and executive‑level business cases.
Exceptional storytelling, writing, and live enablement skills for executive and practitioner audiences.
Strong cross-functional leadership with Sales, CS, Product, Demand Gen, RevOps.
Analytical and systems mindset; comfortable instrumenting, measuring, and iterating programs across multiple workstreams.
You don’t need to be an AI expert, but you’re curious and willing to adopt AI tools to work smarter and deliver better results.

Nice to have

Experience in work management, collaboration, knowledge management, or adjacent categories.
Familiarity with building ROI/TCO models and conducting executive value assessments.
Hands-on experience running Win/Loss and using tools like Salesforce, Gong, and other competitive enablement platforms.

Benefits

Notion is committed to providing highly competitive cash compensation, equity, and benefits.

Butler Labs

Butler is the first and only tool that enables any engineer to train and tune a highly efficient ML model without needing to take a multi-year ML course. Enabling you to quickly implement product features and improvements to delight your users.

Founded in 2020

www.butlerlabs.ai