Enterprise Demand Generation Specialist

Responsibilities

• Own outreach and nurture across Enterprise target list — depth over volume, always.
• Design and run a relationship-first, account-based motion: use research, cold email, and creative outreach to warm prospects toward events, roadshows, dinners, and speaking opportunities, not to demand a first meeting.
• Build account attack plans for named target accounts — dissect the account, map the real buying committee, and define a specific approach for each, rather than following a generic script.
• Keep Account Executives' calendars full of warm, high-quality first meetings, and fill event rooms with the right senior people from the target list.
• Write and continually refine cold email and outreach copy as part of a broader nurture motion.
• Re-engage lapsed or quiet former customers and get stalled relationships back in motion.
• Use AI tools as a genuine, daily part of how you work, not an occasional assist.
• Define your own scope — propose what you're going to do, rather than ask what you should be working on.

Requirements

• 18 months–2+ years of direct, hands-on account-based marketing (ABM) experience at a Series A/B startup, with real, quantifiable results to point to.
• Intuitive, back-of-the-hand command of account-based marketing — you could explain ABM/ABX to someone cold, unprompted.
• A dedicated focus on demand generation as your core craft, not one slice of a broader generalist-marketing role.
• A high-achievement, high-intelligence profile — strong academic performance and a track record of taking on and succeeding at hard things.
• A history of excelling competitively outside of work — varsity, college, state, national, or Olympic-caliber athletics, or another high-stakes competitive pursuit.
• Genuine, hands-on fluency with AI tools in your marketing/GTM work today, with real workflows to show for it, not just familiarity with ChatGPT.
• Excellent written communication and a real willingness to do the research — this is a detail-oriented, slightly nerdy role, not a smooth-talker's role.
• A background as an SDR who found their footing in account research and planning rather than straight selling is a plus, not a requirement.

Benefits

• comprehensive health, dental, and vision coverage, flexible PTO.