Enterprise Demand Generation Specialist

New York City, NY (Hybrid)

$75K/yr – $125K/yrSenior Level2+ years expFull time

Posted 7 days ago

Job Summary

Own the end-to-end ABM outreach and relationship-building motion for Enterprise, designing account-specific plans and nurturing programs to fill warm, high-quality first meetings.

  • Define and execute account attack plans and research-driven outreach
  • Re-engage lapsed customers and leverage AI tools daily

Job Description

Responsibilities

  • Own outreach and nurture across Enterprise target list — depth over volume, always.
  • Design and run a relationship-first, account-based motion: use research, cold email, and creative outreach to warm prospects toward events, roadshows, dinners, and speaking opportunities, not to demand a first meeting.
  • Build account attack plans for named target accounts — dissect the account, map the real buying committee, and define a specific approach for each, rather than following a generic script.
  • Keep Account Executives' calendars full of warm, high-quality first meetings, and fill event rooms with the right senior people from the target list.
  • Write and continually refine cold email and outreach copy as part of a broader nurture motion.
  • Re-engage lapsed or quiet former customers and get stalled relationships back in motion.
  • Use AI tools as a genuine, daily part of how you work, not an occasional assist.
  • Define your own scope — propose what you're going to do, rather than ask what you should be working on.

Requirements

  • 18 months–2+ years of direct, hands-on account-based marketing (ABM) experience at a Series A/B startup, with real, quantifiable results to point to.
  • Intuitive, back-of-the-hand command of account-based marketing — you could explain ABM/ABX to someone cold, unprompted.
  • A dedicated focus on demand generation as your core craft, not one slice of a broader generalist-marketing role.
  • A high-achievement, high-intelligence profile — strong academic performance and a track record of taking on and succeeding at hard things.
  • A history of excelling competitively outside of work — varsity, college, state, national, or Olympic-caliber athletics, or another high-stakes competitive pursuit.
  • Genuine, hands-on fluency with AI tools in your marketing/GTM work today, with real workflows to show for it, not just familiarity with ChatGPT.
  • Excellent written communication and a real willingness to do the research — this is a detail-oriented, slightly nerdy role, not a smooth-talker's role.
  • A background as an SDR who found their footing in account research and planning rather than straight selling is a plus, not a requirement.

Benefits

  • comprehensive health, dental, and vision coverage, flexible PTO.

Salaries

Posted range

$75K/yr – $125K/yr

Taken straight from the job posting.

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Enterprise Demand Generation Specialist

Foresight Works Ltd · New York City, NY · Hybrid