Enterprise Demand Generation Specialist

Responsibilities

• Own outreach and nurture across Enterprise target list — depth over volume, always
• Design and run a relationship-first, account-based motion: use research, cold email, and creative outreach to warm prospects toward events, roadshows, dinners, and speaking opportunities, not to demand a first meeting
• Build account attack plans for named target accounts — dissect the account, map the real buying committee, and define a specific approach for each, rather than following a generic script
• Keep Account Executives' calendars full of warm, high-quality first meetings, and fill event rooms with the right senior people from the target list
• Write and continually refine cold email and outreach copy as part of a broader nurture motion
• Re-engage lapsed or quiet former customers and get stalled relationships back in motion
• Use AI tools as a genuine, daily part of how you work, not an occasional assist
• Define your own scope — propose what you're going to do, rather than ask what you should be working on

Requirements

• 18 months-2+ years of direct, hands-on account-based marketing (ABM) experience at a Series A/B startup, with real, quantifiable results to point to
• Intuitive, back-of-the-hand command of account-based marketing — you could explain ABM/ABX to someone cold, unprompted
• A dedicated focus on demand generation as your core craft, not one slice of a broader generalist-marketing role
• A high-achievement, high-intelligence profile — strong academic performance and a track record of taking on and succeeding at hard things
• A history of excelling competitively outside of work — varsity, college, state, national, or Olympic-caliber athletics, or another high-stakes competitive pursuit
• Genuine, hands-on fluency with AI tools in your marketing/GTM work today, with real workflows to show for it, not just familiarity with ChatGPT
• Excellent written communication and a real willingness to do the research — this is a detail-oriented, slightly nerdy role, not a smooth-talker's role
• A background as an SDR who found their footing in account research and planning rather than straight selling is a plus, not a requirement

Preferred

• A background as an SDR who found their footing in account research and planning rather than straight selling is a plus, not a requirement

Benefits

• Real ownership from day one. This isn't a scripted, hand-fed SDR seat — you define your own account-based motion and defend your own plan. Your work shows up in weeks, not years, in the relationships and pipeline you build
• Close access to leadership. You'll partner with our sales leadership and have direct visibility to our founders — leading academic voices on why infrastructure mega-projects fail, with the real-world scars to match
• The momentum is real. Revenue has tripled every year since 2023. We're becoming the category leader, with the gap widening every quarter. This is already happening, not a future bet
• Backed to build properly. A $25M Series A gives us the runway to do this right. We're only just getting started
• A blank slate to build on. You're not inheriting a legacy playbook — you're building Foresight's account-based demand-gen motion from scratch, with real room to shape what the role becomes as it grows into a broader marketing function