Enterprise Demand Generation Lead — North America

Responsibilities

• Own the AMER Enterprise pipeline target for your programs, translating S1 goals into actionable touchpoint, MQL, and campaign plans.
• Build territory-level acquisition strategies that expand coverage and engagement within priority Enterprise accounts and buying groups.
• Launch and optimize paid media campaigns across Meta, Reddit, and LinkedIn, managing audiences, creative, budgets, and performance.
• Manage content syndication programs, including vendor selection, targeting, lead quality, and downstream pipeline contribution.
• Experiment with new channels, offers, audiences, and campaign approaches to uncover scalable sources of qualified demand.
• Analyze the funnel from touchpoint through MQL and S1 opportunity, identifying conversion gaps and taking action to improve results.
• Allocate program budgets based on pipeline impact, balancing acquisition volume, lead quality, and efficiency.
• Partner with Sales, BDR/SDR teams, Regional Marketing, and ABM to align campaigns with territory priorities and support timely follow-up.
• Collaborate with Lifecycle Marketing, Product Marketing, and creative partners to deliver relevant messaging and connected prospect experiences.
• Maintain accurate campaign tracking and communicate performance, risks, and recommendations with Marketing Operations and analytics partners.

Requirements

• Experience running hands-on B2B growth or demand generation programs that produce measurable pipeline, ideally for Enterprise audiences.
• Demonstrated ability to plan and optimize paid social campaigns across platforms such as LinkedIn, Meta, and Reddit.
• Experience managing content syndication vendors and evaluating results beyond lead volume.
• Strong analytical skills, including the ability to work backward from pipeline goals and diagnose touchpoint-to-MQL-to-opportunity conversion.
• Demonstrated ability to use AI and LLMs to orchestrate and optimize programs, doing more with less
• A disciplined approach to experimentation, with clear hypotheses, success measures, and decisions about what to scale or stop.
• Effective cross-functional collaboration with Sales, marketing peers, and operations teams to turn campaign engagement into qualified opportunities.
• Strong ownership and prioritization skills, with the ability to manage budgets, vendors, and multiple programs independently.

Preferred

• Experience marketing data infrastructure, analytics, developer tools, or other technical B2B products.
• Familiarity with account-based marketing, buying-group targeting, and territory-level demand planning.
• Experience improving landing pages, offers, and creative through conversion testing.
• Familiarity with attribution, intent data, and account-level engagement measurement.
• Experience using AI tools to accelerate research, creative iteration, and analysis while maintaining quality and accuracy.

Benefits

• 100% employer-paid medical insurance *
• Generous paid time away from work, including paid vacation or flexible/unlimited vacation depending on role and country, plus paid sick time, inclusive parental leave, paid holidays, including a year-end Global Week of Rest, and volunteer days off.
• RSU stock grants*
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.
• * May vary by country and worker type - please reach out to your recruiter for more information
• Click here to learn more about Fivetran's Benefits by Region.