Enrollment Marketing Manager - Enrollment and Retention

Responsibilities

• Marketing Strategy:
• - Develop an enrollment marketing plan in collaboration with the Vice Chancellor for Strategic Enrollment, Retention, and Marketing, and college and university leadership.
• - Create marketing strategies and initiatives to drive student applications in targeted academic programs.
• - Draft, recommend, allocate and oversee marketing budgets for specific campaigns based on enrollment goals and priorities.
• - Identify and evaluate competition to create effective marketing positioning.
• - Develop an understanding of the university’s brand, marketing and communications strategy to ensure alignment with institutional efforts.
• - Develop an understanding of the timeline and workflow of admissions processes and recruitment plans to best position marketing efforts for success.
• Marketing Execution:
• - In keeping with the university’s brand identity and the college brand identities, compose compelling messaging strategies for marketing campaigns.
• - Conceptualize, manage, and oversee creative development of print and digital advertising consistent with university brand standards.

Requirements

• Bachelor’s degree
• Three years of professional experience in marketing or related field
• Strong organizational and project management skills
• Strong written communication and public speaking skills
• Valid driver’s license (or ability to obtain a valid driver’s license)

Preferred

• Experience managing marketing budgets and paid advertising
• Strong knowledge of digital marketing, audience targeting, email marketing, social media, search and analytics
• Demonstrated success in achieving marketing objectives
• Professional experience working with individuals from diverse backgrounds
• Attention to detail and experience in writing, proofreading, etc.
• Ability to work independently and part of a team
• Ability to multitask and prioritize multiple requests/projects, effectively meeting deadlines
• One-year professional experience within a college or university setting

Benefits

• UW System employees receive an excellent benefit package. To learn more about the UW System's comprehensive benefit package, review the UW System Employee Benefits Brochure.