Engagement Marketing Manager

Responsibilities

• Own marketing strategy across a dedicated book of enterprise and mid-market clients
• Partner closely with Client Success to support HR and benefits leaders with data-backed engagement strategies that drive awareness, registrations, and engagement
• Use your creativity to engineer bespoke marketing strategies tailored to specific populations and enrollment goals. When they work, build for scale and create repeatable playbooks that can be applied across clients and populations.
• Maintain campaign calendars and documentation, ensuring clarity across internal and client teams
• Identify new growth or engagement opportunities based on campaign data and audience behavior
• Think outside the box of traditional marketing channels to engage hard-to-reach populations
• Present Color’s marketing approach to new clients and lead ongoing discussions about campaign performance and opportunities
• Manage hands-on campaign execution, including copy editing, custom creative development, and support for client events

Requirements

• 5+ years of marketing experience planning and executing high volume marketing campaigns, preferably for a B2B2C product
• Experience building and maintaining strong relationships with strategic clients
• Experience creating and implementing comprehensive marketing plans that vary by client type, population, and channel
• Strong project management skills and excellent written and verbal communication skills
• Experience collaborating with and presenting to clients
• Experience managing and optimizing multichannel marketing campaigns and using performance data to refine strategy
• Demonstrated ability to take initiative, learn quickly, drive the work forward and follow through on commitments while working independently and across teams
• The ability to travel for onsite events with clients (Up to ~15% of the time)

Preferred

• B2B2C marketing experience, especially within healthcare
• Skilled in using performance tracking in tools like Metabase, Amplitude, and delivering insights and recommendations to improve performance
• Design experience, especially in Google Slides and Figma

Benefits

• 💰 Competitive salary
• ✨ Comprehensive medical, dental, vision, life, and disability benefits
• 📈 401k match
• 📝 Monthly phone and wifi stipend for employees, annual ergonomic stipend
• 🏝 Generous vacation policy, paid holidays and company-wide recharge days
• 🍼 Equal paid parental leave for birthing and non-birthing parents
• Free cancer screening and prevention resources for employees and their adult dependents