Responsibilities

• Leading E2E design and roll out of AI tools to assist in campaign brief creations - systems that ingest brand guidelines, historical performance, audience data, and competitive context to draft or strengthen briefs and creative.
• Architecting agentic workflows that can take and orchestrate downstream tasks - e.g. routing to creative scaling tools, triggering compliance/QA checks, populating media specs and naming.
• Building AI-enabled scaling systems that take a hero asset and adapt it across formats (paid social, display, email, OOH, retail assets, etc.) and channels with minimal manual rework.
• Owning roadmap for where in the campaign lifecycle AI tools provide the most leverage and sequence builds across the portfolio of brands.
• Designing "human-in-the-loop" workflows that make creatives feel empowered by AI tools rather than replaced by them, actively solving for adoption friction.
• Owning the execution of the GEO/AEO roadmap; monitor brand "citations" in LLMs, manage AI-readable schema, and turn the GEO strategy into actionable tactics for the SEO and affiliate team.
• Partnering with data and analytics teams to design closed loop performance monitoring systems to surface in-flight campaign performance, identifying what’s working /underperforming and automatically feed learnings back into briefs, creative testing roadmaps, and optimization backlogs.
• Defining technical architecture decisions in partnership with GTS/analytics; where orchestration logic lives, how brands campaign data feeds into agents, how outputs get reviewed before going live.
• Being responsible for translating marketing requirements into technical user stories for data engineers, and vice versa.
• Established guardrails, QA workflows, and brand safety/compliance review processes for AI-generated or assisted briefs and creative.

Requirements

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• marketing with direct experience in marketing operations, campaign management, or martech.
• Deep hands on building and customization tools and platforms in a marketing/business context.
• Strong working knowledge of agentic AI and orchestration concepts: multi-agent workflows, RAG, prompt chaining, structured data/context engineering, how agents handoff tasks to one another.
• Understanding of marketing data infrastructure - how briefs template, DAMs, campaign management tools, and performance/BI systems could feed into or receive output from AI agents.

Benefits

• Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc.
• Newly hired employees receive up to 15 days of vacation per year, which grows with additional service.
• For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.