Responsibilities

• Own the CDP product vision and roadmap — including data ingestion, identity resolution, audience segmentation, and channel activation — driving measurable improvement in personalization and customer lifetime value.
• Define and prioritize product requirements that enable effective marketing, personalization, and customer engagement capabilities, translating customer journeys into user stories, experience requirements, and measurable outcomes.
• Own the Marketing Technology roadmap, backlog, and intake process across marketing and growth initiatives, managing the full product lifecycle from strategy through delivery and optimization.
• Partner with Marketing, Digital, Customer Insights, Analytics, IT, and external agencies to drive alignment and delivery of high‑impact solutions.
• Analyze customer insights, experimentation results, campaign performance, and platform data to identify optimization opportunities and inform prioritization.
• Lead adoption through enablement, training, pilots, and platform launches while monitoring performance and outcomes.
• Facilitate workshops to define technical capabilities, data flows, and business processes required to solve complex challenges.
• Define acceptance criteria including data quality, privacy, scalability, and performance requirements.
• Manage relationships with key MarTech platform vendors, including roadmap alignment, performance accountability, and supporting contract and renewal conversations.

Requirements

• 8+ years of IT or digital experience
• 5+ years of product management or product ownership experience on Agile teams
• Proven experience owning or implementing a Customer Data Platform, including identity resolution, audience segmentation, and data activation
• Experience with first-party data strategy, customer data modeling, and cross-channel activation
• Track record of managing complex MarTech ecosystems and influencing senior marketing stakeholders
• Strong experience with product roadmapping and long‑term vision development
• Experience with Agile tools such as Jira or Aha
• SQL (Preferred)
• Bachelor's Degree in Business Administration, Marketing, Computer Science, Information Systems, Data Science, Product Management. Preferred: MBA, Master's in Marketing, Master's in Data Science, Master's in Computer Science, Master's in Product Management.

Preferred

• Marketing Technology and Customer Engagement Platforms
• Customer Data Platforms (CDP) and personalization tools
• Lifecycle marketing including email, SMS, push, and in‑app messaging
• Performance marketing enablement and attribution
• Analytics and experimentation tools
• Journey mapping and experience design tools