Responsibilities

• Define the strategic plan, commercial strategy, and oversee launch readiness initiatives for an anticipated new indication
• Lead the development and implementation of the promotional platform (e.g. messaging, campaign, market research initiatives, etc.)
• Help to develop/communicate a compelling vision and sense of purpose for project teams; assist in formulating long-range and mid-term strategies; demonstrate courage in advancing new, innovative ideas
• Prioritize, develop, and implement promotional and disease education tactics (including print and digital promotions, peer-to-peer programming, and key customer marketing initiatives) that help establish the value of this anticipated indication with our customers and contribute to achieving annual sales and share targets post launch
• Select and onboard several key vendors, including a primary ad agency
• Initially serve as the marketing point-person on cross-functional teams, including the Promotional Material Review Committee (PMRC). This responsibility may be passed on to a Promotions Lead when appropriate.
• Develop and lead the full go-to-market strategy by partnering with cross-functional field team leadership and members to drive launch planning and execution, leveraging a collaborative account management model; partner with field operations and training teams to develop and execute a comprehensive and effective go to market plan
• Work with Regional Market Managers (RMMs) to understand the needs of the top institutions, key opinion leaders, and other important healthcare providers to optimize promotional approach, selling tools and educational programming
• Collaborate with other marketers to ensure an integrated marketing plan for the business unit
• Collaborate with Market Access team members in developing and communicating key aspects of the product’s value proposition and other attributes to key stakeholders

Requirements

• 10+ years of marketing (or related commercial) experience in the biotech/pharmaceutical industry, with significant marketing experience
• Launch leadership experience
• 5+ years of oncology experience
• Commercial people management experience
• Outstanding strategic thinking, analytical problem solving, planning, and project management skills
• Competitive mindset and drive for results
• Solid communication skills, including significant experience presenting to senior management and large audiences
• Team-oriented individual with good judgment, outstanding interpersonal skills, and demonstrated cross-functional leadership
• Acts decisively and independently: has confidence and ability to provide clear direction and make decisions (strategic & tactical) without guidance or affirmation (but knows when to inform/seek leadership buy-in)

Preferred

• Experience in breast cancer
• Field experience, either sales or account management
• Experience in market access or related functions