Responsibilities

• Build the company's marketing function from the ground up, creating scalable systems, processes, and GTM strategy.
• Build and scale affiliate, creator, influencer, referral, partnership, and ecosystem programs by personally recruiting, enabling, activating, and growing strategic partners.
• Generate qualified pipeline for the sales team and own accountability for marketing sourced pipeline, revenue, and ROI.
• Own marketing budget allocation, channel strategy, forecasting, and performance measurement.
• Build repeatable acquisition systems that reduce dependence on founder led growth.
• Develop positioning, messaging, founder thought leadership, website content, and category defining content that establishes the company as the leader in AI powered partnership marketing.
• Build SEO, AEO, and LLM visibility strategies that increase discoverability and drive measurable pipeline growth.
• Use AI and automation to improve execution speed, increase output, and build scalable marketing workflows.
• Partner closely with leadership on GTM strategy, product positioning, revenue targets, pipeline goals, and forecasting.
• Market directly to ecommerce brands, DTC brands, agencies, and other companies operating within the ecommerce ecosystem.

Requirements

• 5 to 10+ years of hands on B2B marketing experience ( B2B SaaS or MarTech company selling products or services to ecommerce brands.)
• Experience owning the full marketing function or serving as one of the earliest marketing hires, with responsibility for GTM strategy, positioning, messaging, pipeline generation, and marketing execution.
• Deep experience personally building and scaling affiliate, creator, influencer, referral, and partnership programs, including partner recruitment, enablement, activation, and measurable revenue growth.
• Proven track record of generating qualified pipeline and revenue through partnership led marketing, with ownership of marketing sourced pipeline, revenue, forecasting, and ROI.
• Experience creating founder thought leadership, category positioning, website messaging, and content that establishes a company as a market leader.
• Demonstrated experience building marketing systems, processes, and GTM programs from scratch in a fast moving startup environment with a strong builder mentality.
• Working knowledge of SEO, AEO, LLM visibility , AI search optimization, and how software buyers discover products through AI powered search.
• AI first operator who uses tools like ChatGPT, Claude, Perplexity, or similar platforms as part of their daily workflow to research, create content, automate work, and execute faster.
• Highly hands on individual contributor who still personally executes strategy, content, campaigns, and partner programs rather than primarily managing agencies, freelancers, or large teams.