Email Marketing Strategist

Responsibilities

• 1. Develop email marketing strategies that convert leads and increase brand awareness.
• 2. Craft premium, well-designed content and messaging for defined audiences and iterating in response to data.
• 3. Assist marketing team in high-level strategic planning and goal setting in growth planning efforts.
• 4. Leverage Hubspot to track and analyze customer journeys and use these insights to inform marketing strategy.
• 5. Work with creative vendors to ensure all marketing assets align with brand strategy and customer experience.
• 6. Develop smart copy and intentional messaging for PBI campaigns and product marketing.
• 7. Closely track and regularly report on marketing performance metrics.
• 8. Identify new digital and content opportunities for PBI marketing.
• 9. Provide support to other digital marketing team members as needed.

Requirements

• 5+ years in an email-focused digital marketing role.
• Experience using Hubspot is strongly preferred.
• E-commerce experience is preferred.
• Experience developing dynamic online multi-channel content.
• Top notch written communication skills.
• Ability to manage multiple projects and priorities.
• Excellent eye for detail and design.
• Aptitude for and interest in learning and using new tools and techniques.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Vision insurance