Responsibilities

• Own email and SMS marketing end-to-end across multiple clients simultaneously
• Build, schedule, and deploy campaigns including promotions, newsletters, product launches, and announcements
• Develop and maintain automated flows (welcome series, abandoned cart, post-purchase, win-back, and lifecycle journeys)
• Manage send calendars and coordinate timing with broader client marketing activity
• Execute A/B testing on subject lines, content, send times, and segmentation
• Develop channel-level email and SMS strategy for each client
• Build and manage list segmentation, personalization, and targeting
• Maintain list health, hygiene, and deliverability
• Manage opt-in/opt-out, consent tracking, and compliance with CAN-SPAM and TCPA
• Identify opportunities to grow revenue and engagement through the email and SMS channels

Requirements

• Bachelor’s degree, OR four years of direct experience as an email marketing manager at a marketing agency in lieu of a degree
• Agency experience managing email and SMS for multiple clients simultaneously (required, no exceptions)
• Multiple years of hands-on experience with Klaviyo (required)
• Proven ability to own email and SMS marketing end-to-end with minimal oversight
• Strong copywriting skills for both email and SMS
• Graphic design skills with the ability to build polished, on-brand email creative independently
• Working knowledge of automation, segmentation, deliverability, and list management
• Understanding of email and SMS compliance (CAN-SPAM, TCPA)
• Familiarity with firearms, tactical, outdoor, and related brands, and a genuine interest in the industry
• Self-motivated, organized, and able to manage competing deadlines across accounts

Preferred

• Experience with additional email and SMS platforms (Listrak, Mailchimp, Attentive, Postscript, etc.)
• Klaviyo certification
• Experience marketing in regulated or firearms-adjacent industries
• Familiarity with project management tools (Monday.com preferred)
• Personal interest or background in firearms, hunting, shooting sports, or the outdoors

Benefits

• 401(k) with company matching
• Health, dental, and vision insurance
• Paid time off
• Performance-based bonuses