Email Marketing Strategist II

Responsibilities

• Build, deploy, optimize, and report on multiple ongoing and ad hoc email campaigns.
• Advise stakeholders, clarify requirements, and translate business needs into effective campaign strategies.
• Design and maintain advanced Marketo programs, including engagement, trigger-based, multistep, multichannel, and form-driven campaigns.
• Analyze campaign performance and turn data into clear, actionable recommendations.
• Lead A/B and multivariate testing and apply findings to improve engagement and results.
• Own lifecycle communications for assigned audiences and serve as the subject matter expert on their behaviors, preferences, and performance metrics.
• Partner across teams to design and launch new or enhanced campaigns.
• Conduct competitive analyses, quarterly audits, and ongoing operational maintenance.
• Support other related priorities as needed.

Requirements

• Clear written and verbal communication, with strong attention to accuracy and presentation.
• Effective prioritization and management of multiple concurrent campaigns.
• Advanced proficiency with Marketo and email automation tools.
• Knowledge of audience segmentation, testing methodologies, and performance analysis.
• Ability to produce accurate, timely campaigns that meet approved requirements and quality standards.
• Ability to improve engagement, conversation, deliverability, and testing outcomes for assigned audiences.
• Ability to build trusted stakeholder relationships supported by clear recommendations, dependable execution, and transparent reporting.
• Confidence in interpreting data and using reporting platforms.
• Ability to work independently and collaborate effectively across teams.
• Proficiency with Microsoft 365 +

Preferred

• Marketo certification or extensive hands-on Marketo expertise.
• Familiarity with comparable marketing automation platforms, such as Eloqua, HubSpot, Knak, or Klaviyo.
• Working knowledge of HTML for email development.
• Relevant Adobe Digital Experience certifications.

Benefits

• This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.