Responsibilities

• Partner with the campaign team to understand program goals, audience segments, and send cadence for each title and activation
• Brief the design team on email creative needs and ensure assets are delivered on-spec for SFMC builds
• Write email copy — subject lines, preview text, headlines, and body — that's on-brand, conversion-focused, and tailored to audience and beat
• Build and QA emails in Salesforce Marketing Cloud using existing branded templates
• Build and manage journeys in SFMC, including segmentation logic, send rules, and suppression lists
• Set up and QA UTM tracking and ensure data capture flows are functioning correctly pre-send
• Deploy emails and monitor send health, deliverability, and engagement metrics post-send
• Manage IP health and sender reputation, flagging any deliverability issues proactively
• Pull and interpret performance reports, surface insights and recommendations to the campaign team
• Maintain organized, well-documented campaign records within SFMC

Requirements

• 5+ years of experience in email marketing, CRM marketing, or lifecycle marketing, with at least 3 years of hands-on Salesforce Marketing Cloud experience.
• Hands-on SFMC experience — you've built, QA'd, and deployed in the platform, not just managed vendors who do
• Strong email copywriting chops with a track record of writing for gaming, entertainment, or fan-driven audiences (a plus)
• Familiarity with HTML/CSS email rendering, mobile optimization, and dark mode QA
• Understanding of CRM best practices — segmentation, suppression, A/B testing, deliverability, IP warming
• Comfort working across multiple titles or campaigns simultaneously with shifting priorities
• Clear, direct communicator who can work cross-functionally with creative and campaign teams without heavy oversight

Preferred

• Experience with landing page / email capture flow & tools
• Background in games, entertainment, or IP-driven marketing
• Familiarity with UTM architecture and analytics platforms (Adobe Analytics, GA)