Freelance Marketo Email Specialist
Current
USA (Remote)
$50/hr - $70/hrIn-houseContractMid level3+ years exp.
2 hrs ago
Email Marketing Specialist
Torrance, CA (Unknown)
$73K/yr – $77K/yrMid LevelFull time
Posted 4 months ago
Job Summary
Own email/SMS lifecycle programs from briefs to send, driving engagement and revenue through audience segmentation, optimized flows, and test-driven iteration across Welcome, Win-Back, Post-Purchase, Loyalty, and Retention.
- Growth Ownership: Manage and optimize lifecycle email/SMS programs with data-driven splits, timing, and content for multiple customer stages.
- Audience & Creative: Build target segments and collaborate with design/creative teams to optimize templates and messaging.
- Measurement & Improvement: Track opens, clicks, conversions, and revenue; translate performance into concrete optimizations.
Job Description
Responsibilities
- Manage and execute email/SMS marketing calendar from initial brief to send.
- Build target audiences and segments for each message to drive engagement.
- Optimize current flows to optimize messaging across customer lifecycle including Welcome Series, Win-Back, Post-Purchase, Loyalty, and Retention.
- Execute A/B testing and results, including subject lines, message content, CTAs, segmentation, send time, and new features.
- Partner with internal & external creative teams to optimize email creative and template structure.
- Provide campaign performance reports tracking opens, clicks, conversions, revenue, unsubscribes, etc.
- Analyze campaign performance and suggest improvements.
Requirements
- Hands-on experience working in marketing automation program (Klaviyo & Postscript preferred)
- Detailed knowledge of email regulations, best practice, deliverability, and compliance
- Proficiency in data analytics to track KPIs and suggest improvements.
- Written communication and copywriting skills.
- Familiarity with email design best practice (Hands-on email design experience preferred).
Preferred
- Hands-on experience with marketing automation programs (Klaviyo & Postscript preferred)
- Hands-on email design experience preferred
Benefits
- Medical, Dental, Vision, 401k match, voluntary Life and Disability insurance, FSA, PTO + 5 sick days, 9 holidays + 1 floating holiday & employee discount.
Smart LLC
Over the years we have earned the trust of top companies in various industries. But we are also versed with medium-sized enterprises. We know the specifics of different business areas and are able to find the best solution for each company.PERSONNEL OUTSOURCING / PROCUREMENT OUTSOURCING / OUTSOURCING OF ACCOUNTING AND HR RECORD MANAGEMENT
Lisboa, Lisbon, PRT
Salaries
Posted range
$73K/yr – $77K/yr
Taken straight from the job posting.
Marketing Team
Marketing Roles Posted (Last 30 Days)
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