Email Marketing Specialist

Torrance, CA (Hybrid)

$73K/yr – $77K/yrMid LevelFull time

Posted 4 months ago

Job Summary

Own end-to-end email/SMS lifecycle marketing by building segmentation strategies, refining Welcome, Win-Back, Post-Purchase, Loyalty and retention flows, running A/B tests, and partnering on creative templates to drive engagement and revenue.

Lifecycle ownership: manage campaigns and messaging across customer journeys.
Audience strategy: build target segments to maximize engagement.
Performance culture: analyze results, report metrics, and implement improvements.

Job Description

Responsibilities

Manage and execute email/SMS marketing calendar from initial brief to send.
Build target audiences and segments for each message to drive engagement.
Optimize current flows to optimize messaging across customer lifecycle including Welcome Series, Win-Back, Post-Purchase, Loyalty, and Retention.
Execute A/B testing and results, including subject lines, message content, CTAs, segmentation, send time, and new features.
Partner with internal & external creative teams to optimize email creative and template structure.
Provide campaign performance reports tracking opens, clicks, conversions, revenue, unsubscribes, etc.
Analyze campaign performance and suggest improvements.

Requirements

Hands-on experience working in marketing automation program (Klaviyo & Postscript preferred)
Detailed knowledge of email regulations, best practice, deliverability, and compliance
Proficiency in data analytics to track KPIs and suggest improvements.
Written communication and copywriting skills.
Familiarity with email design best practice (Hands-on email design experience preferred).

Benefits

Medical, Dental, Vision, 401k match, voluntary Life and Disability insurance, FSA, PTO + 5 sick days, 9 holidays + 1 floating holiday & employee discount

Smart LLC

Over the years we have earned the trust of top companies in various industries. But we are also versed with medium-sized enterprises. We know the specifics of different business areas and are able to find the best solution for each company.PERSONNEL OUTSOURCING / PROCUREMENT OUTSOURCING / OUTSOURCING OF ACCOUNTING AND HR RECORD MANAGEMENT

Lisboa, Lisbon, PRT

Salaries

Posted range

$73K/yr – $77K/yr

Taken straight from the job posting.

The middle of this range ($75K) is 15% above the median base salary for Email Marketing Specialist roles in the United States ($65K).

Email Marketing Specialist median pay in the United States

$65K/yr

Most pay falls between $61K and $75K. Based on 49 salaries.

See all Email Marketing Specialist salaries See more Email Marketing Specialist jobs

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