Email Marketing Specialist

Alexandria, VA (Hybrid)

Salary Not AvailableMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive email marketing execution and template development with a base 1+ year of experience on ActiveCampaign or similar tools.

  • Must-have: 1+ years in email marketing with ActiveCampaign or similar.
  • Standout: Hands-on campaign setup, testing, and cross-functional collaboration.

Job Description

Responsibilities

  • Develop email templates using in-platform drag-and-drop models.
  • Apply email design best practices to ensure templates are visually polished, accessible, and optimized across devices and email clients.
  • Execute and configure both standard and automated marketing campaigns, including setup, testing, and deployment for email marketing and SMS.
  • Manage routine campaign scheduling.
  • Monitor campaign performance metrics (e.g., open rates, click-through rates, bounce rates) and compile basic performance reports.
  • Develop and execute A/B tests or testing strategies based on behavior insights.
  • Maintain contact database hygiene, including list management, tagging, and basic segmentation.
  • Assist with ongoing process improvements related to email marketing workflows and platform usage.
  • Collaborate closely with digital strategists, project managers and developers to support integrated campaign execution.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 1+ years of experience in email marketing or digital marketing (agency experience a plus).
  • Hands-on experience with an email marketing platform (ActiveCampaign strongly preferred; HubSpot, Mailchimp, or similar acceptable).
  • Strong attention to detail and a good eye for design and layout.
  • Basic understanding of email marketing KPIs and performance metrics.

Preferred

  • Minimal familiarity with HTML/CSS for developing email templates (editing or troubleshooting).
  • Experience supporting CRM or marketing automation tools.
  • Experience with email testing tools like Litmus or Email on Acid to ensure cross-client compatibility.
  • Basic understanding of user journey or willing to learn contact pipelines.
  • Comfort creating documentation or training materials.
  • Ability to manage multiple client accounts and deadlines simultaneously.
  • Experience with Slack, Monday.com, and/or Zoom.
Reingold, Inc. logo

Reingold, Inc.

Reingold is a full-service strategic communications and marketing firm, helping clients tell stories that get results. Combining the expertise of a mega-marketing firm and the heart of a mom-and-pop shop, we launch innovative campaigns that achieve measurable impact for mission-driven organizations. Since opening our doors in 1985, we’ve been committed to doing great work for clients that strive to make the world a better place. We make their missions our own. Pairing our dedication to supporting causes that matter with a research-driven approach, we drive impact through strategic communications, creative services, digital marketing, and digital experience solutions.

Founded in 1985
Alexandria, Virginia, USA
277 employees (125 in marketing)

Traffic Signals

Monthly Visitors
3.5K
Traffic Source Mix
Search
20.6%
Direct
33.6%
Referral
4.1%
Social
11.5%
Paid
0.8%

Headcount Trend

Current headcount: ~277

Marketing Team

Marketing Team Size
88 (32% of company)
Marketing Roles Posted (Last 30 Days)
1