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Amazon

Email Marketing Specialist, Nurture, AWS Integrated Demand Center

New York City, NY (On-site)

$66K/yr – $114K/yrMid Level2+ years expFull time

Posted 2 weeks ago

Job Summary

Own end-to-end nurture campaigns from audience pulls to performance reporting, guiding cadence, content sequencing, and optimization.

  • Lead design, execution, and iteration of multi-touch nurture programs
  • Coordinate with cross-functional teams to ensure on-time delivery and alignment with playbooks
  • Track results and surface opportunities for optimization to drive engagement and pipeline velocity

Job Description

Responsibilities

  • Execute email campaigns for assigned nurture programs, including audience list pulls, journey builds, and A/B test setup
  • Build and deploy multi-touch nurture campaigns that drive prospect engagement and pipeline progression
  • Monitor and optimize nurture campaigns to improve engagement, conversion rates, and pipeline velocity based on established playbooks and manager guidance
  • Track and report on email campaign performance, including engagement metrics, funnel progression, and contribution to program goals
  • Prepare regular campaign performance summaries and surface optimization opportunities to peers and managers
  • Support decisions on nurture cadence, content sequencing, and suppression/targeting logic by gathering data and preparing recommendations
  • Develop technical and creative briefs for nurture campaigns in partnership with IDC core teams, marketing operations, and creative teams
  • Coordinate with stakeholders across core campaign teams, marketing operations, localization, and creative teams to keep campaigns on track
  • Follow team processes and contribute to documentation of email best practices

Requirements

  • 2+ years of professional non-internship marketing experience
  • 1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experience
  • Knowledge of email best practices and a/b testing methodologies within Marketo
  • Experience analyzing data and best practices to assess performance drivers

Preferred

  • Experience in designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs
  • Experience working cross-functionally across marketing, product management, analytics, UX, and research

Benefits

  • Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .
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Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

Founded in 1901
Seattle, WA, US
728K employees (58,003 in marketing)
www.aboutamazon.com

Salaries

Posted range

$66K/yr – $114K/yr

Taken straight from the job posting.

The middle of this range ($90K) is 38% above the median base salary for Email Marketing Specialist roles in the United States ($65K).

Email Marketing Specialist median pay in the United States

$65K/yr

Most pay falls between $61K and $75K. Based on 49 salaries.

See all Email Marketing Specialist salariesSee more Email Marketing Specialist jobs
See all Amazon salaries

Funding

Total Funding
$8.1B
Last Raise
$8B
Post IPO Debt, 3 years ago

Funding History

  • Jan 2023
    Post IPO Debt • $8B
  • Jul 2001
    Post IPO Equity • $100M
  • Jun 1996
    Series A • $8M

Traffic Signals

Monthly Visitors
3M
Monthly Google Ads Budget
$281
Traffic Source Mix
Search
46.3%
Direct
40.5%
Referral
9.1%
Social
2.6%
Paid
1.3%

Headcount Trend

Current headcount: ~765.9K

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