Email Marketing Specialist (Enrollment Marketing & Communications)

Responsibilities

• Collaborate with the Enrollment Marketing and Communication team to execute the annual enrollment communication plan through CRM platforms in alignment with divisional priorities and strategic objectives.
• Manage email communication campaigns from planning through deployment, including audience segmentation, personalization, testing, scheduling, automation, quality assurance, and optimization.
• Develop targeted and personalized communication experiences based on prospective student characteristics, behaviors, interests, and stages of the recruitment and enrollment journey.
• Create and maintain communication templates, campaign assets, and related resources within CRM platforms while ensuring alignment with University of Florida brand, accessibility, and communication standards.
• Apply email marketing and digital communication best practices to strengthen engagement and support divisional recruitment and enrollment objectives.
• Develop and maintain an in-depth working knowledge of enrollment and prospective student data across undergraduate, graduate, certificate, and professional student populations.
• Create, manage, and maintain target audience reports, communication lists, filters, and segmentation criteria within CRM platforms to support targeted and broadcast communications.
• Utilize enrollment and prospect data to develop accurate audience selections and support personalized communication strategies.
• Analyze communication and audience data to identify opportunities to improve campaign targeting, personalization, engagement, and overall effectiveness.
• Maintain strong collaborative relationships with stakeholders throughout Enrollment Management and serve as a resource for communication-related CRM processes and best practices.

Requirements

• Bachelor's degree in an appropriate area and one year of relevant experience, or an equivalent combination of education and experience.

Preferred

• Two years of professional experience in email marketing, digital marketing, CRM communications, marketing automation, enrollment communications, or a related field is preferred.
• Strong verbal and written communication skills.
• Demonstrated problem-solving skills, with the ability to be resourceful, proactive, and seek assistance as needed.
• Experience with CRMs such as Salesforce, Slate, HubSpot etc.
• Google Analytics and Google Ads experience.
• Familiarity with WCAG 2.1.
• Knowledge of email compliance regulations.
• Familiarity with email marketing and marketing automation technology.
• Excellent attention to detail, accuracy and time management skills.
• Demonstrated ability to collaborate effectively with others, adapting approach to suit the needs of various audiences.

Benefits

• Health, Dental, and Vision Insurance
• State Retirement Plans
• Paid Time Off (approximately 22 days of vacation leave, 13 days of sick leave, and 11 paid holidays annually)
• Tuition Assistance (UF Employee Education Program)
• Public Service Loan Forgiveness (PSLF) Eligible Employer