Responsibilities

• Build and maintain a rolling email calendar across all five brands- promotional, retention, and nurture sends balanced to avoid list fatigue.
• Recommend send cadence by brand, segment, and season, tied to each brand's booking and renewal patterns (event season, peak travel booking windows, construction activity cycles, bond renewal timing).
• Identify and prioritize campaign opportunities tied to product launches, seasonal demand, renewals, and promotional periods.
• Surface cross-sell and upsell opportunities within brands and flag where cross-brand contact overlap requires suppression.
• Write subject lines, preview text, body copy, and CTAs for campaigns, automations, and transactional sends.
• Adapt voice precisely by brand- authoritative and efficient for contractor audiences; warm and plain-language for INF's ESL international audience; editorial and non-salesy for Travelinsurance.com; reassuring and urgent for first-time Event Helper buyers.
• Write for conversion: one clear objective and one primary CTA per send unless the format dictates otherwise.
• Partner with brand stakeholders on creative; brief and route assets as needed.
• Design, build, write, and QA triggered programs: welcome and onboarding series, quote abandonment, post-purchase, renewal reminders, event-date countdowns, policy extension prompts, and win-back flows.
• Map automation logic explicitly- triggers, delays, branching conditions, suppression rules, and exit criteria- in documentation a stakeholder or developer can act on.

Requirements

• Hands-on Campaign Monitor experience is required. You should be able to independently build segments, dynamic content, journeys/automations, custom fields, list imports, and templates without ramp-up time.
• 4+ years owning email marketing execution and strategy, including lifecycle/triggered programs- not solely batch-and-blast.
• Demonstrated ability to write conversion-focused email copy and adapt voice across distinct audiences. Portfolio or work samples required.
• Working knowledge of email HTML/CSS- able to edit templates, fix rendering issues, and debug what a drag-and-drop builder produces.
• Practical deliverability knowledge: authentication (SPF/DKIM/DMARC), reputation management, list hygiene, and current Gmail/Yahoo bulk sender requirements.
• Comfort with GA4 and UTM-based attribution; able to build a performance narrative from data without an analyst.
• Experience running structured A/B tests and reading results with appropriate skepticism about significance.
• Familiarity with CAN-SPAM and TCPA requirements.
• Proven ability to manage competing priorities across multiple brands or business units with minimal supervision.

Preferred

• Experience with Salesforce, particularly Salesforce-to-ESP integrations and using CRM stages as automation triggers and exit criteria.
• Insurance, financial services, or another regulated-industry background or clear comfort working within compliance review cycles.
• Experience marketing to both small business/contractor audiences and direct-to-consumer audiences.
• Experience writing for ESL or international audiences in plain language.
• Email QA tooling experience (Litmus, Email on Acid) and familiarity with deliverability monitoring tools.
• Experience supporting phone-based or agent-assisted conversion models, including call tracking attribution.
• Experience with a second ESP (Klaviyo, HubSpot, Marketing Cloud, Braze, Iterable)- useful if platform evaluation comes up.

Benefits

• Employee Ownership Program - every eligible employee shares in the financial rewards that grow when the company grows
• Professional development opportunities
• Owner Referral Program
• Work from home reimbursement for remote/hybrid roles
• Canary emergency financial assistance program
• Comprehensive medical, dental, vision
• Life/AD&D Insurance
• Confidential, Employee Assistance Program
• Health Savings Account, includes company contribution
• Short-term disability