Email Marketing Specialist

Responsibilities

• Own email creation in HubSpot, building marketing emails from start to finish using templates, modules, and personalization tokens.
• Build and segment lists, creating targeted lists in HubSpot so each email reaches the right audience.
• Run A/B tests, testing subject lines, content, send times, and calls to action, and applying what you learn to future emails.
• Analyze email metrics to guide decisions, tracking open rates, click rates, and unsubscribes, and using the results to recommend changes to content, timing, and audiences.
• Maintain the email calendar, planning and scheduling sends across teams so campaigns are coordinated and audiences aren’t over-emailed.
• Manage the approval process for email sending, getting emails to reviewers on time, tracking feedback and sign-off, and making sure nothing is sent before it's approved.
• Maintain oversight of marketing team inbox, organizing, deleting and responding to email responses as necessary.
• Test every email before it goes out, checking links, merge fields, recipient lists, and how each email looks on desktop and mobile.
• Turn campaign briefs into finished emails, working with marketing team members to get copy, images, and calls to action ready for review.
• Create basic graphics in Canva, including email banners, buttons, and simple images, using Cin7 brand guidelines and approved templates. Hand larger design projects to our graphic designer.

Requirements

• 2-3 years of experience in email marketing, marketing operations, or a similar role.
• Hands-on experience building and sending emails in HubSpot's marketing email tool.
• Experience building and segmenting lists in HubSpot.
• Experience running A/B tests and using the results to improve future emails.
• The ability to read email metrics and turn them into clear recommendations.
• A basic understanding of HubSpot workflows, such as enrolling contacts and sending automated emails.
• Basic graphic design skills and working experience with Canva.
• Experience using Asana or similar project management tool (ClickUp, Trello, Etc.)
• Strong writing and proofreading skills, with close attention to detail.
• The ability to manage several projects at once, keep a calendar on track, and meet deadlines.

Preferred

• HubSpot certifications, basic HTML and CSS for email troubleshooting, and familiarity with GDPR, CAN-SPAM, and CASL.

Benefits

• Competitive benefits include medical, dental, vision, and a 401k company match program.
• A flexible PTO policy, allowing you the time you need to recharge.
• A diverse team, where everyone helps each other and inclusion is a core value.
• Remote work flexibility allows you to maintain a work-life balance in a way that suits your needs.
• Frequent company-sponsored events so you can get to know your coworkers.