Email Marketing Operations Manager

Responsibilities

• Braze and the broader lifecycle marketing technology stack across all seven brands, spanning email, SMS, push, and onsite acquisition
• Lifecycle platform architecture and migration strategy: primary technical owner and project manager for migrations, net-new implementations, and major lifecycle technology initiatives
• Identity resolution, event-level data integrity, and cross-brand lifecycle systems, as the primary lifecycle technical lead
• Automated journeys for acquisition, retention, and long-term program health, built and maintained in line with marketing goals
• Management of two offshore associates
• Vendor relationships and technology integrations, managed for maximum ROI
• The lifecycle team's operational workflow in Asana: automations for campaign handoffs, assignments, status transitions, and recurring batch-and-blast processes
• The existing lifecycle automation codebase, workflows, and scheduled jobs
• Day-to-day project management for lifecycle campaign execution across Lifecycle, Creative/Design, and other stakeholders
• Scalable, efficient lifecycle operations: design, implement, and optimize the processes and technology that support growth and retention

Requirements

• 5+ years in marketing operations, CRM operations, or lifecycle technology, mostly hands-on in the platform
• Have deep Braze expertise: Canvas, segmentation, Liquid, custom events and attributes, and the data model underneath them
• Write and maintain code that runs in production (scripts, API integrations, scheduled jobs) and can explain it to people who don’t code
• Have led at least one ESP or CDP migration or net-new platform implementation end to end
• Understand identity resolution and event data pipelines, and are comfortable in Snowflake or similar
• Write clear technical requirements and acceptance criteria for engineering teams
• Have managed direct reports (offshore or nearshore teams a plus)
• Know email and SMS deliverability and compliance (CAN-SPAM, TCPA, CCPA)
• Bring a DTC e-commerce background (preferred), with multi-brand experience a plus
• Own their systems: when something breaks, they find out before a stakeholder does

Benefits

• generous PTO, volunteer days off, health benefits (Medical, Dental, Vision, Disability), 401(k) with company match, paid parental leave, plus Havenly-specific perks: free design services, furniture discounts, and merchandise/anniversary credits