Email Marketing Manager

Responsibilities

• Lifecycle, Retention & Customer Growth
• Own retention strategy across email, SMS, Pushly/web push, lifecycle automation, personalization, CDP/customer data activation, and loyalty journeys.
• Build and optimize welcome, abandon, post-purchase, win-back, reactivation, cross-sell, loyalty, and customer education programs.
• Develop/refine segments and new owned-channel cohorts using purchase history, CLV, loyalty status, vehicle ownership, product interest, lifecycle stage, engagement, and customer value.
• Identify lookalike-style customer groups and next-best audiences from first-party data for outreach through email, SMS, Pushly/web push, loyalty, and personalization.
• Manage campaign planning, QA, deployment, reporting, list health, deliverability, contact frequency, and compliance.
• Testing, Analytics & Optimization
• Own a test-and-learn roadmap across creative, offers, cadence, segmentation, loyalty, Pushly prompts, triggers, journey logic, and personalization.
• Use GA4, NetSuite, Klaviyo, Pushly, CDP, campaign, journey, cohort, and channel data to identify growth opportunities, emerging cohorts, and next actions.
• Track revenue, conversion, CTR, opt-in rate, repeat purchase, purchase frequency, CLV, unsubscribe rate, deliverability, loyalty engagement, incremental lift, and web push engagement.

Requirements

• Bachelor’s degree in marketing, business, communications, analytics, or related field; equivalent experience considered.
• 4+ years in retention, lifecycle, CRM, email/SMS, web push, loyalty, or eCommerce marketing.
• Proven record improving retention, repeat purchase, engagement, revenue, CLV, loyalty engagement, or similar customer growth metrics.
• Hands-on experience with email/SMS automation tools; experience with Klaviyo, Pushly, or similar platforms preferred.
• Experience using Klaviyo, GA4, NetSuite, CDP, CRM, personalization, loyalty, or customer data tools to inform marketing decisions.
• Strong understanding of segmentation, lifecycle journeys, eCommerce funnels, deliverability, campaign measurement, testing, QA, and performance communication.

Preferred

• DTC eCommerce, automotive, powersports, or aftermarket parts experience.
• Experience supporting CDP implementation, loyalty programs, personalization, or advanced segmentation.
• Basic HTML/CSS knowledge for email troubleshooting and template QA.

Benefits

• As a Dorman US contributor, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid time off (sick/vacation), and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and paid time off starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.