Email Marketing Manager

Responsibilities

• Campaign Execution: Build, launch, monitor, and optimize email, SMS, direct-mail, push-notification, and in-app campaigns that support customer conversion and lifecycle objectives.
• Journey Orchestration: Coordinate cross-channel customer actions, including triggering outbound calls, initiating direct mail, and adding or suppressing customers in compliant paid-media audiences.
• Workflow and Automation: Translate lifecycle strategies and customer-journey requirements into executable campaigns, workflows, audience rules, and increasingly sophisticated automated and event-triggered journeys.
• Audience Management: Build customer segments and manage eligibility, consent, suppression, contact-frequency, and channel-preference rules.
• Campaign Quality Assurance: Conduct end-to-end quality assurance and coordinate approvals with Legal, Compliance, Product, Customer Experience, and business-line marketing teams.
• Performance Optimization: Monitor campaign delivery, deliverability, engagement, conversion, customer response, and incremental impact; recommend and implement improvements based on results.
• Testing and Learning: Develop test plans and holdout groups, document results, and apply learnings to improve lifecycle performance and return on investment.
• Campaign Operations: Maintain the centralized campaign calendar, intake process, templates, documentation, naming conventions, and standard operating procedures.
• Platform Implementation: Support lifecycle-platform selection and implementation by defining campaign, journey, audience, content, and data requirements.
• Personal responsibility for gaining a working understanding of all regulatory and legal requirements related to your role/work product and ensuring that those requirements are met.

Requirements

• 4 Year Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• 5 year experience executing email, CRM, marketing automation, or lifecycle campaigns, including segmentation, quality assurance, reporting, and optimization.
• Hands-on experience building multistep campaigns and automated customer journeys in an enterprise email service provider or customer-engagement platform; Braze experience preferred.
• Working knowledge of email deliverability, audience segmentation, consent management, suppression rules, contact-frequency governance, and campaign quality assurance.
• Ability to interpret campaign data, design meaningful tests, and turn results into practical optimizations that improve conversion and customer value.
• Strong project-management and organizational skills with rigorous attention to detail and the ability to manage multiple deadlines and stakeholder approvals.
• Clear written and verbal communication skills and the ability to collaborate effectively with Marketing, Product, Customer Experience, IT, Legal, and Compliance teams.
• Customer-first mindset and sound judgment when working with sensitive customer information and regulated communications.
• Travel Requirements: Less than 25%

Preferred

• Braze experience preferred.