Email Marketing & Lifecyle Manager

Responsibilities

• Email Growth & Lifecycle Strategy
• Develop and execute email marketing strategy across content, cadence, segmentation, and personalization.
• Own promotional, transactional, triggered, and automated journey execution across the lead and member funnel.
• Drive retention, re-engagement, and cross-sell initiatives.
• Monitor campaign performance, identify trends, and apply insights to continuously improve results.
• AI-Directed Campaign Execution
• Brief, direct, and QA AI agents to produce email copy, subject lines, and campaign calendar builds, refining output for audience, offer, and compliance before every deployment.
• Maintain prompt frameworks, brand guidelines, and content standards that feed AI workflows.
• Identify opportunities to improve AI output quality and expand agent use across campaign formats.
• Paid Email & Direct Mail

Requirements

• 3-5 years in email marketing, lifecycle marketing, or CRM marketing with demonstrated ownership of multi-touch campaigns.
• Proven ability to drive conversion, retention, and revenue impact through owned email channels.
• Strong familiarity with segmentation, journey design, automation strategy, deliverability, and A/B testing.
• Comfortable directing and QA-ing AI agents to produce on-brand content at scale; this is a core job function.
• Analytical mindset: extracts insights from campaign data and translates them into clear strategic recommendations.
• Highly organized with the ability to manage shifting priorities in a high-volume, fast-paced environment.
• This is a hybrid role.

Preferred

• Salesforce Marketing Cloud experience preferred.